socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! Tags: datapop venture capital search marketing advertising overture yahoo.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

APRIL 5, 2010

Trenda was most recently VP Global Partnerships at AOL, and also served at Advertising.com, Yahoo, Overture and GoTo, among other firms. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

MARCH 8, 2011

OpenX is a provider of Internet advertising serving software and related services. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents. He also has served at Move, Inc. The firm is venture backed by Accel Partners, Index Ventures and O'Reilly AlphaTech Ventures.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program. Does Rubicon see Google entree into the market as competition?

Google 191

Google Advertising Santa Monica SoCalTech 191

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling.

Southern California 66

Southern California Software Artificial Inteligence Company 66

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser. READ MORE>>.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JANUARY 7, 2019

Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018? I continue to be intensely interested in the growing integration of AI across multiple products and industries, from simple applications on up to highly sophisticated software and services. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo! Search Marketing also participated in the funding.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

InfoChachkie

JANUARY 4, 2016

We are all victims of our past successes and thus, as an early-stage venture capitalist at Rincon Venture Partners , I constantly must remind myself that just because something was effective in a bygone era, doesn’t mean it will be so today, such as: CPA – After the dot bomb crash, online advertisers were hurting.

SaaS 100

SaaS Yahoo Advertising Customer 100

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Advertisers are known for their creative focus, not focus on analytics. I think we'll see a dramatic escalation of demand for the software this year.

Social Media 235

Social Media Demand Activity Marketing 235

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

JUNE 16, 2009

It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. That affiliate passes that to the advertiser, and minutes or hours later will call the potential customer back at their phone number. There is 300 billion or so spent on advertising in the U.S.,

Advertising 113

Advertising Networking Santa Barbara Startup 113

socalTECH

FEBRUARY 7, 2012

Alex Benzer: We're building SocialEngine in parallel, and working on a new, software-as-service version. People we met there were Greg Cohn, who was recently head of yahoo games. How did you and Charlotte get into software? Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising.

Startup 242

Startup CTO Coach Blogging Social Media 242

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Third-party software companies will start to offer features to websites to actually drive social features.

Social Network 297

Social Network Networking Web 2.0 Web 297

Tech Zulu Event

DECEMBER 20, 2012

Utilizing this same core technology, TVSync has developed automatic content recognition (ACR) software that can be accessed in seconds by video and/or audio using the camera and/or mic from a mobile device. Companies like Flingo, Shazam Yahoo, Coincident.TV, Google and Nielsen are all developing their own coding protocals for ACR.

Screening 82

Screening Content Mobile Netflix 82

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.

Advertising 100

Advertising Media Startup Woodland Hills 100

Tech Zulu Event

NOVEMBER 6, 2013

Omeid Seirafi-Pour is the CEO and Domain Expertise, John Gulbronson is the CTO or Software Developer and I am Calvin Schemanski, the CMO or 2-Time Entrepreneur. For example, Apple, Microsoft and Yahoo have all either acquired small startups in the space or are forming big partnerships with other players like Yelp and FourSquare.

Software Review 79

Software Review Technical Review Writing Startup 79

Both Sides of the Table

MAY 4, 2010

Provides application performance management (APM) software solution that helps web sites manage distributed applications in high-volume production environments; features include: application mapping, transaction flow monitoring, code-level diagnostics, and cloud orchestration. That seems to be the case for lots of AOL / Yahoo!

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

socalTECH

JULY 13, 2009

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. My own background, is I built and sold two software-as-a-service companies.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

SoCal Delicious

AUGUST 28, 2012

Mayer on her first 100 days at Yahoo: ‘This job was tailor-made for me’ 1 day ago. Advertise on VentureBeat. Backup Software. Blog Software. CRM Software. Help Desk Software. Monitoring Software. Project Management Software. More Software. Remote Desktop Software.

Southern California 57

Southern California PHP Technical Review Orange County 57

socalTECH

APRIL 28, 2010

It looks like your software is available to download for free--what's the business model behind this? We've obviously toyed with advertising and sponsorship as well. Once we get the Gmail application in place, we're going to start looking at expanding support for other platforms, such as Yahoo, AOL, and Hotmail. READ MORE>>.

Email 185

Email Startup Mobile Ideas 185

Tech Zulu Event

JANUARY 11, 2013

Hike is a person to person messaging app and mobile portal which Yahoo Japan is interested in working with. We believe they just deteriorate the user experience and hardly provide any real ROI to advertisers too. Hike is backed by Kavin Bharti Mittal, running Bharti SoftBank (BSB) and son of Bharti group chief Sunil Bharti Mittal.

Competition 58

Competition Startup Yahoo Media 58

Frank Addante

MAY 3, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. we didnt even know Yahoo!

Startup 40

Startup Venture Capital Yahoo Email 40

Startup Professionals Musings

JANUARY 17, 2022

They have no understanding or patience for extra steps and delays caused by bureaucratic processes, disengaged employees, complex networks, or software usability problems. Zuckerberg had so much confidence and determination to stay independent that he turned down an early $1 billion offer from Yahoo.

Startup 144

Startup Social Media Metrics Customer 144

Frank Addante

SEPTEMBER 25, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0:

Company 40

Company Companies Startup Venture Capital 40

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! Immediately thereafter Amazon became a large business.

Competition 350

Competition Idealab Product CitySearch 350

Tech Zulu Event

JANUARY 12, 2010

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. . In 1995 he developed with Robert Morris the first web-based application, Viaweb, which was acquired by Yahoo in 1998.

Twiistup 40

Twiistup Riot Games UCLA Media 40

Startup Professionals Musings

APRIL 15, 2019

They have no understanding or patience for extra steps and delays caused by bureaucratic processes, disengaged employees, complex networks, or software usability problems. Zuckerberg had so much confidence and determination to stay independent that he turned down an early $1 billion offer from Yahoo.

Social Media 87

Social Media Metrics Customer Custom 87

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. GeoCities, Tripod & Yahoo!

Social Network 318

Social Network Networking Web 2.0 Startup 318

Tech Zulu Event

AUGUST 13, 2010

Software Labs: Petri Dishes for Tech Innovation. Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Pedro Galván, Software Guru magazine. Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. . How UX and the Cloud are Transforming Software. Unger, LLC.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

SoCal Delicious

JANUARY 20, 2010

But it’s now looking to be a banner year for significant advances in social software standards and technologies, many of them to address well-known shortcomings and inconveniences in today’s Web 2.0 which has already been adopted by Facebook, MySpace, Windows Live, and Opera and many others with Google and Yahoo!

Web 29

Web Technical Review Web 2.0 Social Media 29

Both Sides of the Table

MARCH 1, 2011

Instead, they tried to use their search position to offer a portal like Excite and Yahoo! Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar.

Google 302

Google Startup Advertising Acquisition 302