Remove Angel Remove Competition Remove Customer Remove Examples
article thumbnail

6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

article thumbnail

How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

They are looking for startups that have a sustainable advantage over direct and indirect competitor offerings, as well as obvious value to customers living without your product today. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

article thumbnail

Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

They are looking for startups that have a sustainable advantage over direct and indirect competitor offerings, as well as obvious value to customers living without your product today. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

article thumbnail

Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. An example of a startup which used non-organic growth early and effectively was Microsoft.

article thumbnail

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170
article thumbnail

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. As an angel investor, I routinely toss business plans that focus too much on today, and don’t talk about tomorrow.