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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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Movio wants to make your marketing videos with generative AI

TechCrunch LA

The platform is going after marketers with a Canva-style drag-and-drop interface. Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. Movio recently moved to Los Angeles, where Xu previously worked for six years as a Snap engineer.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. We’ve had an explosion of alternate sources of financing from crowd-sourcing, angels, accelerators, incubators, corporates, corporate incubators. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings.

Marketing 354
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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. Just found the title of my post.

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Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

We decided to take a look at two cities that were at the forefront of the e-scooter revolution – Los Angeles and Paris. What type of market, if any, is the right one? Paris has been an important market for the e-scooter industry at large, but the city has chafed against the vehicles, citing safety incidents , some of which were fatal.