article thumbnail

Break Media Launches Into CPA Ads, Social Media Marketing

socalTECH

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

article thumbnail

Triton Digital Wins NRG Media

socalTECH

Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts. READ MORE>>.

Media 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three LA Companies Pursuing Gawker Media

socalTECH

Three, Los Angeles area media companies-- Univision , Ziff Davis (a unit of J2 Global) and Penske Media --have all been named as possible bidders on bankrupt, Silicon Valley publication Gawker Media , according to reports today, which say Ziff Davis has submitted a $90M bid for the company. READ MORE>>.

Media 100
article thumbnail

Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e

CTO Hire 197
article thumbnail

LA Dangles Stuffed Bear For Social Media Love

socalTECH

Los Angeles-based top level domain extension.LA , which has been marketing a top level domain which celebrates the association with Los Angeles, said it will be giving away stuffed bears at random to users who promote the domain on social media, like its Facebook page, or subscribe to its email newsletter.

article thumbnail

Variety Acquired By Penske Media

socalTECH

The bible of entertainment industry news, Variety , has been acquired by Internet entrepreneur Jay Penske, via his firm, Penske Media , the companies said today. Penske Media owns such online publications as Deadline, HollywoodLife, BGR, and TVLine MovieLine, a number of which are major competitors to Variety. READ MORE>>.

Media 150
article thumbnail

Social Bluebook was hacked, exposing 217,000 influencers’ accounts

TechCrunch LA

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services. He said affected users will be informed of the breach by email.