TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

SEPTEMBER 15, 2016

Most of the insiders and hiring executives in Los Angeles know how hard it is to find technical talent in Los Angeles�but not all realize it's not because of lack of talent, but because of very high demand. because it's been such a hot job market. Why did you pick Los Angeles for the new job service?

Los Angeles 100

Los Angeles Marketing Angel Technology 100

Tech.Co

AUGUST 11, 2017

It’s a departure from vanity metrics and irrelevant, general content that fails to create authentic connections with consumers. Instead, marketers are turning to video to create video journeys that engage customers throughout the entire buyer journey — from awareness to purchase — and drive tangible business results.

Los Angeles 70

Los Angeles Angel Metrics Content 70

socalTECH

MARCH 16, 2009

Los Angeles-based Image Metrics , a developer of facial animation technology, disclosed this morning that it has created a new "rigging" service for the video game and film markets. Image Metrics is venture backed by Saffron Hill Ventures. Tags: film animation video facial content game metrics software image.

Metrics 100

Metrics Services Customer Custom 100

TechCrunch LA

APRIL 18, 2022

New investors include Selva Ventures, Vanterra Accelerator Fund, FoodHack, Gaingels, Beyond Impact and Unpopular Ventures, and a group of angel investors, including Rachel Mansfield, Varsha Rao and Brandon Shainfeld. Nowadays co-founders Dominik Grabinski and Max Elder. Image Credits: Nowadays.

Software Review 187

Software Review Metrics Startup Technical Review 187

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. I was introduced to Image Metrics a year before I joined, and was helping them along. Editor's note: you can see Image Metrics "Emily" demo on their web site ).

Metrics 100

Metrics Startup Sales Newsletter 100

SoCal CTO

JANUARY 20, 2009

I'm happy to announce the launch of the Los Angeles Tech Content Community. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology. To be clear Los Angeles Tech is a jump off point. To be clear Los Angeles Tech is a jump off point.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

SoCal CTO

OCTOBER 22, 2009

Great by Cliff Allen Business Networking Online who I had blogged about previously in Marketing, Startups and Networking in Los Angeles. obnla … Online Business Networking Los Angeles) and then bring together posts that include that hashtag. We can use could choose a hashtag (e.g., This would be easy enough to do.

Los Angeles 150

Los Angeles Networking Angel Blogging 150

TechCrunch LA

DECEMBER 5, 2018

The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX. Especially since the round was led by the Los Angeles-based venture firm Upfront Ventures.

Chief Technology Officer 145

Chief Technology Officer SaaS Metrics Customer 145

Startup Professionals Musings

OCTOBER 21, 2023

Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market. Marketing is everything these days. On the average, it takes as long to build marketing momentum as it does to build the solution. Start selling it before you build it.

Customer 109

Customer Custom Satisfaction Sales 109

TechCrunch LA

NOVEMBER 5, 2021

The global meat substitute market was valued at $4.51 Growing up with a father who was a food marketer, Boyd Myers said she saw firsthand what eating a diet of fast-food can do to a person and was always looking for more healthy food options that also had a positive benefit for the planet. AKUA co-founder and CEO Courtney Boyd Myers.

Startup 191

Startup Los Angeles Sample Funding 191

socalTECH

MARCH 6, 2018

Los Angeles-based Triton Digital , which provides digital audio streaming and advertising services to radio and other broadcasters, said it has renewed and expanded a relationship it has with Beasley Media Group, an owner of 63 radio stations. Beasley operates 45 FM stations and 18 AM stations across 15 markets. READ MORE>>.

Metrics 100

Metrics Media Advertising Los Angeles 100

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. Walter Delph: Marketers are still figuring this out. It''s hard, because once marketers have figured out one platform, another one seems to pop up and emerge.

Social Media 237

Social Media Advertising Media Metrics 237

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

AUGUST 25, 2023

Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts. Pick a name, location, and marketing strategy early. Define key metrics to measure progress and success. Names and taglines are critical to success.

Social Media 98

Social Media Metrics Media Tool 98

Steve Reich

AUGUST 15, 2015

How many Angels do you want in your cap table? Mark Suster wrote a great piece in July giving his answer: “If all else fails, angel-load away! If you can’t raise from a few strong angels, from seed funds or from a VC then raising from a ton (let’s say 20+) angels is a perfectly acceptable strategy. The bad news?

Angel 40

Angel News Pasadena Angels Seed Funding 40

Startup Professionals Musings

JANUARY 22, 2021

Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market. Marketing is everything these days. On the average, it takes as long to build marketing momentum as it does to build the solution. Start selling it before you build it.

Sales 165

Sales Customer Custom Social Media 165

SoCal Tech Calendar

SEPTEMBER 16, 2016

Join this interactive talk series with early innovators from Sonos, Tinder and former Facebook executive to learn how they're using behavioral analytics to better understand key business metrics like conversion, engagement, and retention. education/drive-retention-engagement-growth-w-behavioral-analytics/los-angeles/29427.

Metrics 100

Metrics Education Los Angeles Product 100

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Their first few weeks in business we’d have brainstorming sessions on how to market. Noah has what I believe he called “Thank You metrics”.

Metrics 87

Metrics Email Startup Technical Review 87

socalTECH

MARCH 18, 2016

Los Angeles-based b> Ace Metrix , which provides measurement tools for video advertising, says that its analysis shows that heavy anti-Donald Trump TV ads are actually very effective at swaying Independent voters away from Donald Trump. Ace Metrix said it specifically measured the effectiveness of 24 anti-Trump ads since January.

Advertising 100

Advertising Metrics Tool Los Angeles 100

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Finding Good Developers in Los Angeles? ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Early Stage Marketing and Branding – Farida Fotouh.

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

SoCal CTO

FEBRUARY 23, 2007

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. Early Stage Marketing and Branding – Farida Fotouh.

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150

Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. Don’t count on friends and family, crowdfunding, angels, or other external investors.

Incubator 143

Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

APRIL 7, 2021

The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market changes, customer interests change, and you learn from experience. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Social Media 143

Social Media Startup Framework Course 143

socalTECH

JUNE 25, 2013

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Desperate entrepreneurs lose their leverage and die young. Tackling most of the support tasks yourself.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

socalTECH

AUGUST 28, 2017

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. They now have a cool new way to get intros to these angels: StartupList. Great stuff.

Pricing 150

Pricing Acquisition Customer Custom 150

socalTECH

AUGUST 12, 2019

The Vinetta Project (www.vinettaproject.com), a group which is focused on helping to accelerate the growth of female-led startups, announced a few weeks ago that it is working with P&G Ventures, the internal "startup studio" of Procter and Gamble on an effort to help female-led companies in Los Angeles. What is The Vinetta Project?

Entrepreneur 124

Entrepreneur Metrics Los Angeles Help 124

Startup Professionals Musings

MARCH 19, 2021

As an angel investor in new startups, I’ve long believed that investors invest in people, not ideas. The days of “ push ” marketing and autocratic control are gone. The market may not yet recognize the value of your solution, so investors and peers are watching and analyzing your initiatives and pivots.

Customer 157

Customer Custom Metrics Ideas 157

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or angel investors in Arizona, where I live. But it is an important metric for firms in pursuit of explosive growth.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Both Sides of the Table

AUGUST 25, 2015

Last night I wrote a post about how the fall in the stock market over a 3-day period may affect the venture capital markets. This morning the US stock markets are rallying. Let me give you the quick summary of what I said yesterday: Public markets affect venture funding. So now what? Equally importantly. ” Maybe.

Venture Capital 150

Venture Capital Startup Marketing Summary 150