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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. I have a very detailed article that covers stuff I won’t cover in detail in this post.

Blogging 286
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

Investor emails. They are forwarding you set another mother f **g link to an article about your competitors. Hell, I send those emails. If you want to read more on the topic: The Yo-Yo Life of a Startup Entrepreneur, A Cautionary Tale (the first article I ever published on TechCrunch). Hire fast, fire faster.

Blogging 420
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Finding Startup Developers - First Email Contact

SoCal CTO

Here is the most recent version of an all too common email inquiry from a startup founder. The above email is SO BAD that I feel compelled to treat this email as a special case so maybe I can help other founders before they send this email. Homework I don't think that this founder has looked at my blog or my background.

Email 150
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Save Your Spin for Someone Who Cares

Both Sides of the Table

A good friend of mine was features on the front cover of the LA Times business section with a glowing article. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50. It has logos of the 5-6 most prominent places they’ve been covered with a paragraph from each article.

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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

His article is well worth reading anyways. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know. Titles are an enticement to read a post.

Writing 326
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team. Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical. Good comment community = viral blog.

Buzzfeed 354