TechCrunch LA

JULY 9, 2019

The company also offers specialized medical tourism insurance to all of its customers, according to O’Shaughnessy. Once the procedure is booked, Doctours puts together itineraries that provide different options for flights and hotels based on the needs of the patient, the company said. O’Shaughnessy wrote in an email.

Customer 225

Customer Custom Training Los Angeles 225

Both Sides of the Table

JUNE 27, 2011

Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. In a world in which you’re encouraged to launch early and get feedback from customers you can often confuse “product launch&# with “marketing.&#.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

JUNE 13, 2013

This article originally appeared on Inc.com. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales 393

Sales Startup Resource Customer 393

Both Sides of the Table

JUNE 10, 2011

The downside to this rapid stream is that at times you come across super interesting articles that you want to read but for which you don’t currently have the time. I auto filter these in Gmail so I essentially get a reading list of future articles. Another great Twitter use case - instant customer support!!].

Email 296

Email Social Network Networking Mobile 296

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

NOVEMBER 22, 2014

This article had much resonance with me. ” Ironic that an article purporting to uncover a company with no training would publish pseudo journalism about the Uber experience. If you interview the neighbors of Airbnb you’d get a very different article. I doubt they have a customer problem. They don’t care.

Press 418

Press Journal Startup Training 418

Both Sides of the Table

MARCH 19, 2013

This article initially appeared on TechCrunch. The most important way to sell a product for an early-stage business (or frankly any stage) is to have strong referenceable customers. How do you get referenceable customers? “We want low-touch or zero-touch businesses” was the mantra. I believe it’s flawed.

Startup 403

Startup Sales Software Review Technical Review 403

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product.

Customer 127

Customer Custom Marketing Content 127

Both Sides of the Table

MARCH 21, 2013

This article originally appeared on TechCrunch. it's all in this article if you want the details]. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Minimize Any Custom Work That Will Not Feed Back Into Your R&D. Protect Your Intellectual Property.

Software Review 321

Software Review Software Services Companies 321

Both Sides of the Table

JUNE 17, 2013

This article initially appeared on Inc. The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. Click here.

Sales 367

Sales Slides Startup Customer 367

InfoChachkie

JANUARY 20, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! If an article has numerous social shares (i.e., For instance, the lack of customization of a user''s account profile is an obvious sign of a bot. What a bargain.

Social Media 274

Social Media Media Technical Review Software Review 274

InfoChachkie

SEPTEMBER 29, 2014

A version of this article previously appeared on Forbes. My article 5 Time-Tested Success Tips From Amazon Founder Jeff Bezos was so well received, I am sharing five more pearls of wisdom from Mr. Bezos. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Let’s do it.’” .

Tips 223

Tips Framework Metrics Cloud Computing 223

Both Sides of the Table

MARCH 27, 2011

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. I’ll bet your customers, business partners or suppliers would love similar.

Blogging 373

Blogging Startup Writing Venture Capital 373

InfoChachkie

AUGUST 25, 2014

A version of this article previously appeared on Forbes. During the intervening 20-years, Jeff has offered business executives numerous valuable tips, including the following: If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! You can be customer-focused or competitor-focused.

Tips 239

Tips Startup Customer Custom 239

InfoChachkie

OCTOBER 8, 2012

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. However, not all ventures are mature enough to generate paying customers. Triangle Of Evidence.

Venture Capital 265

Venture Capital RSS Customer Custom 265

InfoChachkie

SEPTEMBER 15, 2011

In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos , written by Alan Deutschman. Although the article is informative, it is the accompanying sidebar that has remained with me over the succeeding years. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Tips 279

Tips Startup Framework Customer 279

InfoChachkie

FEBRUARY 19, 2014

A version of this article previously appeared on Forbes. Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. This base fee includes the call volume typical for a customer of their size.

SaaS 215

SaaS Pricing Sales Customer 215

Both Sides of the Table

JANUARY 26, 2013

Over the past couple of years I’ve written down some of my thoughts and it’s started to add up enough that I’ve now created a new tab on this blog with PR related articles on the topic. So while you get the benefits of recruiting, being on VC radars and customer legitimacy there are also downsides.

Startup 355

Startup Funding News Press 355

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product.

Content 104

Content Customer Custom Marketing 104

socalTECH

OCTOBER 29, 2012

The firm's policy recently came to light in a WSJ article. LRN--which is around the corner from UCLA--serves such customers as 3M, Dow, Johnson & Johnson, Loews, Pfizer and Siemens. The benefit is unusual in what often seems to be an always-on, always-working, go-go environment in the Silicon Beach startup community.

Southern California 199

Southern California Java SoCal UCLA 199

Both Sides of the Table

NOVEMBER 2, 2010

The original post of this article on appeared on GigaOm in a more concise version here. In the evangelical phase you’re working through these with customers on the fly. But they want to establish a baseline in the customer’s mind of the value they will get by using your product. We’re a premium product.

Sales 289

Sales Startup Training Pricing 289

InfoChachkie

OCTOBER 3, 2011

free weekly Infochachkie articles! Collaboration – Share your results, data, customer feedback, fans, etc. Case in point, in addition to Kirby’s films, this article was inspired by a Malcolm Gladwell article, entitled, Something Borrowed , which I read several years ago. Everything Is A Remix – Including Your Startup.

Startup 255

Startup High Tech SaaS .Net 255

InfoChachkie

SEPTEMBER 16, 2013

A version of this article previously appeared on Forbes. For instance, Alan Hall cataloged 27 entrepreneurial traits in THIS Forbes article. For instance, Alan Hall cataloged 27 entrepreneurial traits in THIS Forbes article. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Resource 241

Resource Entrepreneur Training Startup 241

InfoChachkie

SEPTEMBER 20, 2016

A version of this article previously appeared in Forbes. However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Businesses typically use LinkedIn to recruit employees.

Customer 100

Customer Custom Software Review Technical Review 100

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Selling at smaller retailers will net you fewer customers and higher margins.

Networking 366

Networking Media Content Customer 366

InfoChachkie

JUNE 4, 2012

Hopefully this article and the accompanying six-minute video will help you avoid learning these mission-critical lessons the hard way. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! By the way, you may recall that at the outset of this article I promised to cover seven mistakes.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

InfoChachkie

JULY 15, 2013

A version of this article previously appeared in The Wall Street Journal . If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts.

RSS 206

RSS Journal Entrepreneur Advertising 206

InfoChachkie

JUNE 24, 2013

A version of this article previously appeared on Forbes. One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Marketing 239

Marketing Conference Startup RSS 239

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV).

Press 319

Press Startup Writing Training 319

Both Sides of the Table

APRIL 11, 2011

It’s called showing good service to your most loyal customers. If you keep a blog make sure you have ReTweet buttons prominently placed near your article. So if you liked this article, please find that nice little Tweet button near the top and share the love or share your own viral tips in the comments section below.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

InfoChachkie

SEPTEMBER 20, 2017

A version of this article previously appeared in Forbes. Despite the fact that JazzHR was a nascent startup in 2012, it boasted an impressive customer […]. The post This Startup Should Have Fired Uber, Tinder, Pinterest, Dropbox, Evernote, Tumblr, HootSuite and Instagram appeared first on John Greathouse.

Startup 88

Startup Customer Custom 88

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100

Customer Custom Acquisition Technical Review 100

TechCrunch LA

MAY 15, 2022

Both of the pilots are starting out small and delivering food from only a few unnamed merchants (including, perhaps, an organic cafe and juicery called Kreation, given the above image in this article?). Customers will be charged for deliveries with both Serve and Motional, including the cost of food, according to Uber.

West Hollywood 232

West Hollywood Los Angeles Santa Monica Customer 232

Both Sides of the Table

OCTOBER 31, 2010

This article was originally posted in a much more concise version over GigaOm if you prefer the shorter version. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback.

Sales 286

Sales Newsletter Technical Review Activity 286

InfoChachkie

DECEMBER 3, 2013

A version of this article previously appeared in The Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Capital from customers is a lot less expensive than capital from VCs. How much should Founders pay themselves and their senior team?

Journal 231

Journal Capital Entrepreneur Marketing 231

InfoChachkie

NOVEMBER 3, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! As noted in this recent Wall Street Journal article, Google has begun requesting that merchants include rating and review data to ensure that the efficacy of their search results.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Both Sides of the Table

FEBRUARY 5, 2011

This article originally appeared on TechCrunch. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. Customers buy solutions to solve their problems.

Sales 316

Sales Pricing Startup Customer 316