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Customer Validation - 33 Great Articles

SoCal CTO

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." Customer Validation 101. Either: "That’s interesting.

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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I believe growth hacking is about all of this. I’d strongly encourage you to read it. Doesn’t.

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6 Ways To Pull In Customers Without Push Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. This article originally appeared on Forbes HERE. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! What’s So Cool About Coull? Coull Offers Advertisers Video Skimlinks.

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VC Confessions: I Don’t Really Care About Your Product Demo

InfoChachkie

A version of this article previously appeared in Forbes. The entrepreneur cannot wait to show me their product via a demo. Most entrepreneurs seem confused by my reaction and often say something like: “VCs love demos. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

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5 Tips For New Entrepreneurs Needing Investor Funding

Startup Professionals Musings

As a mentor to startups and new entrepreneurs, I continue to hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. For aspiring entrepreneurs, or if your last startup failed, it’s all about standing out above the crowd of others like you, and demonstrating your readiness.