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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

This is a post to help you figure out why you should write and what you should talk about. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.

Blogging 373
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Some Thoughts about Selling at Startups

Both Sides of the Table

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future. Specifically, 1.

Startup 319
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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

Most entrepreneurs don’t even know how to keep track of what people are saying about them on the web, much less how to respond or remove it. On the personal side, these items can kill your career, as I discussed in the classic articleGoogle Yourself to See How Other People See You.” Marty Zwilling.

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When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

SoCal CTO

In this post, I want to look at just the question of when it makes sense to use Facebook Connect, Twitter Oauth, OpenID, Yahoo Browser-Based Authentication, Google Friend Connect or basically any of the other authentication mechanisms. Interestingly, they are not including Google Authentication. Example What do I mean?

Google 292
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

emerge and are there any lessons to be gained about the future? ask microsoft, aol/time warner & google]. Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version.

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One of My Most Frequent Pieces of Advice: Be Politely Persistent

Both Sides of the Table

I’ve talked before about the need to get rid of “ that negative chip on your shoulder ” as it won’t help you in business. They get pissed off if a senior executive at Google doesn’t take a meeting with them, if people are late to their meetings or if they have emails that are unreturned.