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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

His article is well worth reading anyways. It an era of social media and newsreaders titles matter a lot. When I first started writing this blog several years ago I had less followers than you have right now. So I need to stand out in two areas in which I compete for attention – social media and news readers.

Writing 326
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Using Social Media To Deal With Customer Trolls

InfoChachkie

A version of this article previously appeared on Inc. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged. Bipolar Reviewers. Channeling Tige.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

free weekly Infochachkie articles! Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? What is massively different from now and when I wrote the book is that social media didn’t exist back then. Marketing is free or cheap because of social media. That doesn’t work.”.

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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. In a startup this is a mistake.

Startup 349
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Should You Blog? (yes, and here’s how …)

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I have a very detailed article that covers stuff I won’t cover in detail in this post. But if you like this topic please consider reading the Mashable article. Much of my traffic is through referring websites and/or social media. Don’t just write a carbon copy of what somebody else is doing.

Blogging 287
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. Is Funding a Worthy Announcement? The short answer is yes, absolutely.

Startup 355