Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

Both Sides of the Table

MARCH 15, 2014

.” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. The most relevant segment is where we talked about his passion for pseudonymity – the notes of which are linked there. Intolerance. Same goals. You have authority and achievement.

Technical Review 329

Technical Review Blogging Examples Startup 329

Both Sides of the Table

MARCH 31, 2012

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future. Specifically, 1.

Startup 319

Startup Sales Course Competition 319

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Social Media Advertising .Net 120

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

FEBRUARY 19, 2023

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

TechEmpower

JULY 31, 2023

Don’t worry about scaling just yet. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Then use what you’ve learned in this blog post to decide if the numbers validate your business model, or if you need to rethink your approach.

Metrics 260

Metrics Startup Slides Technical Review 260

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. Enter phone calls. Google knows it.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

APRIL 18, 2010

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. I’m only writing about the product because I’m passionate about it. I’m only writing about the product because I’m passionate about it.

Blogging 287

Blogging Google Screening Mahalo 287

Both Sides of the Table

NOVEMBER 18, 2012

According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. I plan to write about it early next year when we’re all through. As I’ve written about before, You’d Have to be a Big Baby to Complain about Being a VC. And so it goes again. Entrepreneurshit.

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

Both Sides of the Table

JUNE 17, 2010

Last September I was on a panel with Guy Kawasaki talking about Twitter. I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? He said at the time that he Tweeted 4 times for every story that he wrote. FOUR TIMES!

Blogging 289

Blogging RSS Startup News 289

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Be careful about this advice. Also be careful about VCs.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

AUGUST 20, 2015

Our perspectives on the topic wax and wane with market cycles. blog here ). If one entered between 2009-2015 he or she is no doubt in the “hazard” phase where one need to be careful about thinking he know more about the industry than perhaps he do. I know we spoke about it this week. VC funding.

Funding 150

Funding Venture Capital Startup Marketing 150

socalTECH

SEPTEMBER 20, 2016

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. According to Wpromote, the new scholarships--which will be awarded bi-annually--will total $3,000, with the first award in December of this year. READ MORE>>.

Marketing 100

Marketing Blogging Writing Los Angeles 100

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

JUNE 8, 2020

They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedback. Start actively blogging on your own site, as well as on industry forums. Make your business cards stand out in the crowd. Marty Zwilling.

Ideas 124

Ideas Tips Marketing Social Media 124

Both Sides of the Table

MAY 10, 2012

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. I talked about these topics in this presentation. Do celebrity endorsements work?

Conference 297

Conference Marketing Metrics Writing 297

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MAY 14, 2015

” “But if I don’t I won’t be able to recruit the best people in the market. Fred Wilson immediately weighed in on her analysis , a meme was born and we were off to the races talking about “Unicorns.” I’m not talking about raising money at a billion dollars. Why is your market broken?

Startup 150

Startup Venture Capital Course Marketing 150

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Both Sides of the Table

SEPTEMBER 30, 2011

It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. LinkedIn (we talked about some tricks we use in LinkedIn). 36:00 Sales people only care about money. When & Whom should you hire?

Software Review 300

Software Review Sales Tips Help 300

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. It will also serve as home to our partner blogs and to our company announcements.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Not really. It’s normal.

Blogging 83

Blogging Email Writing Sites 83

TechEmpower

AUGUST 14, 2023

Let’s look at each of these roles in greater detail: Strategy – The View From 1,000 Feet Up A good Strategic Advisor can help with every aspect of making broad choices about what will get developed, how it will be built, and ensuring that your business can deliver the right stuff at the right time. Is this person a CTO or a developer?

Technical Review 260

Technical Review CTO Coach CTO Hire Software Review 260

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. We have made 5 online video investments in total – some we will talk about later this year. We have made 5 online video investments in total – some we will talk about later this year.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JULY 23, 2013

Some will be quick to chalk about “personal branding” as gimmicky or manipulative. It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. It is neither. He took me.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering. What price?

Startup 361

Startup Venture Capital Pricing Technical Review 361

Both Sides of the Table

JUNE 22, 2021

A few weeks ago, I had the pleasure of talking to Samir Kaji on the Venture Unlocked podcast about a wide range of topics that we as venture capitalists think about everyday, including: How to build a generational firm?—?retaining In fact, I wrote a previous blog post on “ Why Successful People Focus on the Bottom End of the Funnel.”

Sales 375

Sales Startup Invest Funding 375

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Marketing 100

Marketing Content Advertising Customer 100

socalTECH

DECEMBER 9, 2011

Irvine-based YouMail is heading back to the Android Market, after the firm was suddenly dropped from the store Thursday in a tiff with T-Mobile. YouMail said it expects an update which will restore the firm's app to the Android Market shortly, and also outlined a few "lessons learned" about the whole experience. READ MORE>>.

Marketing 145

Marketing Blogging Mobile Networking 145