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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 135
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Startup CTO or Developer

TechEmpower

Should a startup CTO spend their time programming? Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. It’s understandable - a hands-on developer can produce a product. Exploring new technologies?

CTO Hire 260
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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” Sure, some products were amazing and the crowds stuck around. that they probably read the main tech blogs.

Blogging 309
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Take this test to predict your success:

Berkonomics

If your vision is for a product or service that fills a need in a mature industry, you may be flying against the prevailing winds as a market shrinks over time, taking your business with it. If the market is ten times that size, there is probably room for competitors to fight for dominance and still succeed if you are not number one.

Custom 156
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7 Recommendations For Building Your Brand With A Blog

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

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Startup Metrics

TechEmpower

Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). R : Retention - Do they come back & re-visit over time? Then use what you’ve learned in this blog post to decide if the numbers validate your business model, or if you need to rethink your approach.

Metrics 260