Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Most blogs are.

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

TechEmpower

AUGUST 7, 2023

The role of a CTO varies as the company matures. Getting something to market and getting funding override any other concerns. Check out our blog post 53 Questions Developers Should Ask Innovators. And you certainly don’t want to be the company that spends time and money building something you could have picked up off the shelf.

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

socalTECH

SEPTEMBER 20, 2016

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. According to Wpromote, the new scholarships--which will be awarded bi-annually--will total $3,000, with the first award in December of this year. READ MORE>>.

Marketing 100

Marketing Blogging Writing Los Angeles 100

Both Sides of the Table

APRIL 18, 2010

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. Chartbeat is a relatively young company and product. The next users after that is reading a blog post that I wrote nearly 9 months ago. It’s addictive. Let’s see.

Blogging 287

Blogging Google Screening Mahalo 287

Both Sides of the Table

SEPTEMBER 28, 2014

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Let’s set up a framework.

Startup 383

Startup Company Companies .Net 383

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. “…companies should… focus on building amazing products. If you have $hitty products, the marketing is impossible.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MAY 10, 2012

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately.

Conference 297

Conference Marketing Metrics Writing 297

TechEmpower

JULY 31, 2023

These two questions/answers can help define the early proof points for your company. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Please write us at blog@techempower.com ! Be sure to check out the entire presentation.

Metrics 260

Metrics Startup Slides Technical Review 260

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Customer 127

Customer Custom Marketing Content 127

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

NOVEMBER 18, 2012

According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. He shut down his company gracefully and even thought it must have felt like a crap sandwich doing so I’ll bet his reputation is still solid with his backers. I promise you that won’t be a bit market for us.

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. It will also serve as home to our partner blogs and to our company announcements.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

Patents 156

Patents Pricing Ideas Marketing 156

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Marketing 100

Marketing Content Advertising Customer 100

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Xconomy

MAY 22, 2020

COVID-19 has ravaged the economy, and it was expected to quash the IPO market, too. But the biotech sector is defying the pandemic with crossover financings and freshly minted public companies. On Friday, three firms added their names to the list of life science companies preparing to join the public markets.

Company 145

Company Companies Marketing Develop 145

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

SoCal Tech Calendar

SEPTEMBER 18, 2008

Wednesday, September 24, 2008 -- "How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off" TCOSC. Attention-getting websites, glamorous ad campaigns, beautiful collateral materials, intriguing blogs, plus many new technology-based tools. See [link] (more).

Blogging 100

Blogging Technology Council TCOSC Marketing 100

socalTECH

DECEMBER 9, 2011

Irvine-based YouMail is heading back to the Android Market, after the firm was suddenly dropped from the store Thursday in a tiff with T-Mobile. version of the company's apps. version of the company's apps. Youmail offers up an enhanced voicemail application and service. READ MORE>>.

Marketing 145

Marketing Blogging Mobile Networking 145

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

socalTECH

DECEMBER 8, 2011

Irvine-based YouMail , the venture- and angel-backed startup providing an enhanced voicemail service, has just been dropped from the Android market, in a major challenge for the company.

Tech Coast Angels 140

Tech Coast Angels Marketing Technical Review Blogging 140

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Search engines and people love blogs these days. You are the company you keep.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. Maybe you can blog about that?

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

MAY 19, 2011

The new service puts Google into the same space as such local companies as LeadPoint , LowerMyBills , Oversee's Low.com , and others. AdWords Comparison Ads became part of Google Advisor today as part of the launch, and Google mentioned Leads360 in its blog announcing the launch today. READ MORE>>.

Google 180

Google Product FAQ Marketing 180

SoCal Tech Calendar

FEBRUARY 17, 2009

Monday, February 23, 2009 -- SEO and Social Marketing. We're pleased to have Dustin Luther from 4Realz Consulting, one of the founding fathers of blogging in real estate. His history includes roles such as Director of Consumer Innovations and Interactive Marketing at REALTOR.com, Move.com and Top Producer brands.

SEO 100

SEO Marketing Social Media Blogging 100

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108