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I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?
I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They went on to describe a fairly common type of site that has some original content, but not much. I won't say that I'm truly an expert on SEO. Which is also really important: off page SEO.
ReachLocal''s SEO product includes keyword identification and optimization, content optimization and publishing, social media integration, local search tools, and more. The offering starts at $999 per month for six motnhs, and provides one blog post created per week as part of the content optimization. READ MORE>>.
I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a brand, even before you have a product or service. After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea.
Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Your blog followers will be your best customers.
How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on?
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. How do people drive SEO growth? Rebelling is simply a form of snobbery.
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.
I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The content comes from other places. To be clear Los Angeles Tech is a jump off point.
I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.
Working with brand partners and viewers, they find that we're providing the content they need in terms of readers and brand partners, such as getting to moms interested in the green movement, moms specifically interested in beauty products, etc--where they can create a more intimate relationship with readers. Also, we have lots of content.
Sometimes I make a blog entry. I’m more familiar with content marketing in B2B Marketing. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork?
By far the most popular post on this blog is 32 Questions Developers May Have Forgot to Ask a Startup Founder. Is SEO important? Google told us back in 2010 that site speed was important for SEO. Consider two different types of systems: eCommerce or Content web site. Pages may not have much dynamic content on the page.
StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.
Some great content around the intersection of startups and being a Startup CTO in June this year. This continues my series of posts: Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March There was some really great content in June. Your remote control has two buttons. And be generous.
Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Add content regularly.
Any reader of this blog for a period of time will know that I’ve been long YouTube for years. Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content.
San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Tell us a little bit about Newsforce?
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.
More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.
LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 eHarmongy) as an acting CTO.
Be proactive in defining your personal and business identity early with positive content, well before your product debuts, highlighting your current vision, accomplishments, and personal image: Establish a personal brand online as an influencer and leader. Reach out to friends and supporters for positive mentions.
More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.
This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. SEM is sometimes called “buying your way into search results.” Tracking and performance reporting.
More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.
Content is king of the road. The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. The best content gets attention and keeps momentum growing. No-cost efforts usually have no value.
The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). These give good customer connection and SEO. Integrate your social media content with some traditional media.
More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.
The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). These give good customer connection and SEO. Integrate your social media content with some traditional media.
The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). These give good customer connection and SEO. Integrate your social media content with some traditional media.
One, is it makes it easy for businesses to embed that video on their own website, on blogs, and Facebook, and they can also link to that video on their Google Places page. Normally, SEO is not cheap, and video is a very affordable way to boost your businesses search engine optimization, and help you to get discovered.
They offer leadership conferences, regular content articles on leadership, board pack templates and the like. We felt we wanted “management heavy” where we’d try to put more effort into tracking systems, data analysis, event management, content creation and the like. That certainly works well for some.
More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.
It is differentiated from a Squidoo, eHow, blogs, or Google Knol in that it has a greater depth of information, and provides deeper information to the user. Speaking of other site, how does this play into a world where there is so much free content out there? Plus, there's also a way to monetize that knowledge as well.
In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. By far the most effective technique for improving your writing is simply carrying out user readability tests on every piece of content, and really listening to feedback.
The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). These give good customer connection and SEO. Integrate your social media content with some traditional media.
More recently, a conflict with Google over SEO practices saw heavy penalties on their search results, but ultimately led to a resolution between the two parties. Genius is essentially a direct port of the content on Rapgenius.com , along with its ancillary sites (Rock, Poetry, News, etc.). Genius, in Your Hands.
Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. I picked questions that I had already covered in depth on my blog and answered them in shorter form.
Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. This blog is to address these questions. Content creation? Aggregate metrics.
In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Not really. It’s normal.
The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Here are some high-value elements you need, if you hope to see your company on any page of results for relevant user queries: Relevant and constantly updated content. SEO does not have to be a major expense.
Such Search Engine Optimization (SEO) is modern-day snake oil. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly.
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