Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

NOVEMBER 18, 2012

According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. Throughout the course of last year I never had more than $8,000 in my account. . Of course I do! I promise you that won’t be a bit market for us. And so it goes again. But he learned. Enough already!?!

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. It will also serve as home to our partner blogs and to our company announcements.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Not really. It’s normal.

Blogging 83

Blogging Email Writing Sites 83

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

JUNE 29, 2014

I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now. Companies are now raising much more capital in the private markets now before they go public. I saved it mostly for LP discussions that I had over the past year. Thus is a key point.

Venture Capital 362

Venture Capital Capital Startup Writing 362

Startup Professionals Musings

SEPTEMBER 26, 2022

Despite the rush in every academic institution to offer more courses on entrepreneurship, I still haven’t found it to be something you can learn in school. Of course, you can pick up the basic principles this way, but the problem is that the practical rules for success are changing so fast that no academic can keep up.

Startup 142

Startup Case Study Course Entrepreneur 142

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Of course, there is a plethora of “experts” emerging out there, who are anxious to lead you down that path, for a large price. Start creating content today.

Content 114

Content Marketing Startup eBook 114

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

APRIL 2, 2023

It takes more than passion and a course on business basics. We all come from the era where our society and education prepared us for the labor market, meaning working for someone else as an information professional, factory worker, or retail associate. Entrepreneurs should be monitoring online curator platforms and blogs.

Startup 108

Startup Education Entrepreneur Tool 108

Xconomy

DECEMBER 16, 2019

But the San Diego company fell short of bringing its lead regenerative medicine program into clinical trials , and now it is charting a course as a vehicle for privately held cancer drug developer Tarveda Therapeutics to join the public markets.

Marketing 63

Marketing San Diego Course Develop 63

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. Maybe you can blog about that?

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Of course, there is a plethora of “experts” emerging out there, who are anxious to lead you down that path, for a large price.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

SoCal CTO

APRIL 25, 2017

I've removed the two words that described the market - otherwise this is verbatim. I'm working on a start up idea in the XXX market with my partner and we are currently looking for full stack developer to join us as a technical co-founder. Homework I don't think that this founder has looked at my blog or my background.

Email 150

Email Startup Develop Development 150

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Reserve the same names on the leading social networks and blogs. Marketing is top priority.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Of course, there is a plethora of “experts” emerging out there, who are anxious to lead you down that path, for a large price.

Content 102

Content Tips Marketing Blogging 102

Both Sides of the Table

APRIL 12, 2017

People expect blog posts, Tweets, panels, speeches. Having interesting and frequent opportunities at the top of your funnel is important, of course, but the ultimate score is only measured on the bottom end of the funnel. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same.

Activity 297

Activity Blogging Email Startup 297

Startup Professionals Musings

JULY 6, 2020

It takes more than passion and a course on business basics. We all come from the era where our society and education prepared us for the labor market, meaning working for someone else as an information professional, factory worker, or retail associate. Entrepreneurs should be monitoring online curator platforms and blogs.

Entrepreneur 137

Entrepreneur Tips Startup Education 137

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

DECEMBER 25, 2019

Despite the rush in every academic institution to offer more courses on entrepreneurship, I still haven’t found it to be something you can learn in school. Of course, you can pick up the basic principles this way, but the problem is that the practical rules for success are changing so fast that no academic can keep up.

Tips 122

Tips Startup Case Study Course 122

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Both Sides of the Table

MARCH 31, 2012

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

JULY 2, 2012

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

DECEMBER 8, 2021

Of course, the right approach is to be proactive along all the following fronts: Reputation management. Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Build your brand and expert visibility.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

MAY 14, 2023

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. If your runway is less than a year, it’s time to either begin looking for a new cash infusion or defining and implementing a Plan B to assure survival.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

JANUARY 6, 2023

Find market evidence of customers with means who are willing to pay for a solution. Even adding money won’t do it – you need to create a committed and engaged team and partners for marketing and sales, as well as production and distribution. Choose a business model that will win in the market. Pay attention to the market.

Tips 80

Tips Startup Satisfaction Ideas 80

Both Sides of the Table

MARCH 15, 2014

” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. I have thought a lot about anonymity over the years and actually have enjoyed debating the topic with those passionate about anonymity’s benefits because of course that’s how I learn.

Technical Review 329

Technical Review Blogging Examples Startup 329

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Of course there’s no exact number of VCs you should meet?—?these This goes into the heart of my controversial blog post (coming soon!

Venture Capital 332

Venture Capital Funding Startup Sales 332

Both Sides of the Table

JANUARY 14, 2014

Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. Of course unsolicited spam has very low open rates and is filtered by the major providers. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd.

Email 339

Email SaaS Venture Capital Google 339