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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I like to speak about this topic with first-time wantrapreneurs because if you read the tech press every day you’d get the impression that it all glamor. But it’s hard to know that from the press.

Blogging 420
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

Marketing 389
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The Importance of Realism in Startups

Both Sides of the Table

Stop reading their press releases or hearing their founder talk about he is crushing it. You see them in their tuxedos or cocktail dresses because you’re reading their press releases or following them on Instagram. We of course get all of the accolades if at the tape there was a financial pay day. believing our own hype.

Startup 412
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. But succinctly this press places a marker in the ground for your company. This is true on all of the major tech blogs. Funding is news.

Startup 355
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Here’s How to Do PR on a Budget

Both Sides of the Table

But of course it’s hard to advise people that they should do PR without a guide to how to do it on the cheap or how to do it at all. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. Make sure you’re not spewing out meaningless reams of press releases.

Press 319
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Why Acceptance of Failure is Critical to Startup Success

Both Sides of the Table

I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid. In London when founders failed they were ostracized in the press and culturally I believe it became harder to raise capital.

Startup 261