Berkonomics

MARCH 10, 2022

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. Entering the age of mass customization. The post Customer empowerment? Expectations rise with technology.

Customer 156

Customer Custom Demand Blogging 156

InfoChachkie

JULY 16, 2012

You can also check out my blog for emerging entrepreneurs HERE. Now that’s Coull, very Coull indeed <sorry, I laid off the cool puns as long as I could…everyone has their breaking point > Follow my startup-oriented Twitter feed here: @johngreathouse. Share and Enjoy.

Customer 226

Customer Custom Entrepreneur Advertising 226

Both Sides of the Table

FEBRUARY 20, 2012

She focused on her customer. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168

Customer Custom Marketing Social Media 168

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company.

Customer 195

Customer Custom Template Startup 195

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172

Customer Custom Marketing Social Media 172

Both Sides of the Table

AUGUST 17, 2014

Just back from vacation and also some work travel and want to get back to blogging so expect a few posts over the next couple weeks. I’ll try to do a future blog post on some of my insights in watching Nanea enter the role and how the founders enabled her success. Company Organization. Have a listen and see for yourself.

Technical Review 315

Technical Review Blogging RSS Organization 315

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. So while you get the benefits of recruiting, being on VC radars and customer legitimacy there are also downsides. Should I Bundle it With More Juicy News?

Startup 355

Startup Funding News Press 355

Both Sides of the Table

MARCH 14, 2013

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. Consider this blog post titled, “ Christmas 2012 Shatters More Smart Device and App Download Records.” And I’m sure it’s not lost on you that my tips and my blogging are, in fact, POV marketing.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JUNE 4, 2013

I recommend you read Fred Wilson’s recent blog post about the need for a well articulated business strategy before pushing a particular business model. I found myself in violent agreement with Fred’s blog post(s). The idea of “going deep” with customers has always shaped how I think.

Startup 401

Startup Customer Custom Technical Review 401

Both Sides of the Table

JANUARY 11, 2014

I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. See the minute that others figure out that you’re acquiring customers for 37 cents / user while over on Facebook they’re paying 1.75

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

JUNE 1, 2011

And even the best teams combined to create big innovations sometimes don’t time markets well, are surprised by unexpected technology breakthroughs by competitors or just don’t find the magic the leads to mass customer adoption. I was thinking about all of this as I looked at the logs from my WordPress blog this evening.

Startup 391

Startup Blogging Venture Capital Writing 391

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Market your ideas and expertise early for customer feedback.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Both Sides of the Table

JANUARY 23, 2011

You need somebody who REALLY understands your company, its customers and its competitors. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. Whether we like to admit it or not, PR drives behavior with customers, investors, employees and competition.

Startup 349

Startup Writing Press Blogging 349

socalTECH

MAY 14, 2013

Los Angeles-based content delivery network provider NetDNA is powering a web performance optimization service for WordPress blog owners this morning. NetDNA said that W3 Total Cache , which develops a plug-in for the popular WordPress web publishing software, is using its MaxCDN services to help its customers with optimizing WordPress sites.

Services 185

Services Blogging Web Sites 185

TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? Please write us at blog@techempower.com !

Metrics 260

Metrics Startup Slides Technical Review 260

Both Sides of the Table

APRIL 11, 2011

Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical. Good comment community = viral blog. It’s called showing good service to your most loyal customers. Try making your blog posts as lists and have it in your headline to drive clicks.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Customer 127

Customer Custom Marketing Content 127

Both Sides of the Table

SEPTEMBER 15, 2013

Building direct customer relationships with viewers (who want to tune into your channels). I will talk about these strategies in my next blog post. Newsflash – you’ll never have as many customers as Walmart because they sell every kind of product but there are many other retailers who distribute candy bars as well.

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

JUNE 17, 2013

If you haven’t already followed me on Twitter, that’s the fastest way to get blog updates. Customers sometimes buy things spontaneously without thinking through what their actual need is. The goal is to get the customer speaking about their organization. These references make for great discussions with customers.

Sales 367

Sales Slides Startup Customer 367

Both Sides of the Table

NOVEMBER 11, 2013

If you choose your name well and it represents what your customers value in you then it will be memorable, differentiated and meaningful. Be open & transparent (mimicking the greater social order changes that have come with blogs & social media). When he starts his blog I’ll let you know. But I miss blogging.

Venture Capital 324

Venture Capital Startup Blogging Platform 324

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software Blogging Startup 285

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122

Customer Custom Social Media Technical Review 122

Both Sides of the Table

NOVEMBER 4, 2010

This is important because the customers they serve (the red line) demand a product that meets their complex requirements. So the startups tend to focus on totally new customers. Often the startups are actually serving a slightly different kind of customer or a slightly different market need. Incumbents feel threatened.

Startup 376

Startup Framework Marketing Customer 376

Both Sides of the Table

JUNE 27, 2011

Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. In a world in which you’re encouraged to launch early and get feedback from customers you can often confuse “product launch&# with “marketing.&#.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

APRIL 17, 2013

I’m sure you’ve all heard saying derived from Voltaire, “don’t let perfect be the enemy of the good” which in a way is encapsulated in the lean startup movement and the ideology of shipping a “minimum viable product” (MVP) and then learning from your customer base. So be prepared for the marathon.

Startup 371

Startup Press Product Blogging 371

socalTECH

FEBRUARY 14, 2014

Los Angeles-based online dog sitting marketplace DogVacay appears to be in growth mode, based on a recent notice the company sent out to its blog. DogVacay operates an online marketplace which helps connects dog owners with vetted dog sitters, offering up reviews of those sitters, tools to keep owners connected with their pets, and more.

Technical Review 191

Technical Review Incubator Blogging Los Angeles 191

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. I’m going to save that for a future blog post. It is the key to “customer development” that Steve Blank talks about.

Startup 279

Startup Venture Capital Tips Custom Development 279

InfoChachkie

APRIL 25, 2011

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. It has also influenced my thoughts, as evidenced by the six infoChachkie blog entries which reference Art. I was not disapointed. Tricking The Jedi.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Both Sides of the Table

MARCH 31, 2012

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. The idea that the course asks students to write public blog posts is a testament to its more modern teaching style. In Summary.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Content 104

Content Customer Custom Marketing 104

Both Sides of the Table

MARCH 21, 2013

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc.

Software Review 321

Software Review Software Services Company 321

Both Sides of the Table

OCTOBER 13, 2010

In the industry they’re known as “conference ho’s.&# OK, they’re known as conference “whores&# but that sounded too harsh for a blog post. In the same way you wouldn’t spend all of your day in front of your computer at the expense of customer interaction, there has to be a limit to attending conference.

Conference 414

Conference Blogging Startup Product 414

Both Sides of the Table

APRIL 12, 2017

People expect blog posts, Tweets, panels, speeches. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. And every leader also has teams with constant priorities where they need: Input, feedback, decisions or meetings. The modern world is daunting. I think of activities as a funnel.

Activity 297

Activity Blogging Email Startup 297

Both Sides of the Table

MARCH 1, 2011

There has been all sorts of discussions about marketing on blogs lately. You should start by getting out and talking directly with customers as Bieber did. But when I write a blog post I always allocate a certain amount of time to having debates in the comments section. You have to build a product that people really love.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

SEPTEMBER 13, 2009

Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. We instructed customers about how eCommerce was going to change their future. Mistakes we made? Listen to their feedback.

Startup 310

Startup Venture Capital Press Journal 310