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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” that they probably read the main tech blogs. The start of this series was, Should Your Startup Announce Funding ?

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When VCs Play Defense

Both Sides of the Table

The frantic pace of technology cycles, the amount of tech news, the blogs, the conferences, the demo days, the announcements, the fundings, the IPOs. Any longtime readers of this blog will know that I often try to simplify complex ideas into a simple parable that is easier to remember to set the tone of one’s behaviors.

Startup 317
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Going to Raise VC? Here’s a Primer on Process, People, Deck

Both Sides of the Table

All of this is covered in more detail on the TWiVC video above (and much of it is covered in text on this blog on the “ Raising VC &# tab). Give everybody pages of the deck they’re to cover or parts of the demo for which they are to talk. Can’t you just demo & talk? Demo could go here]. Competition.

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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

I eventually stumbled on to the best source of high-quality deal flow imaginable – blogging. The other quote from the article is this: “The other thing they say is that they can’t tell on Demo Day which are the good start-ups. So I stand by my well-read Quora post of why I don’t attend demo days. I attended events.

Startup 361
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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

Justin Bieber is unbelievably entrepreneurial and most of you will never know it because he serves a target demo that doesn’t include you. There has been all sorts of discussions about marketing on blogs lately. As you know, Justin’s is 8-15 year-old girls and he built his music & persona around this demo.

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500 Startups moves to rolling admissions instead of cohorts

TechCrunch LA

500 Startups is scrapping its cohort model for accelerating companies and moving to a rolling admissions process, the accelerator said during its latest demo day. “Demo is changing the way it runs its accelerator to be rolling recruitment,” said Aaron Blumenthal , a 500 Startups venture partner.

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Do Less. More.

Both Sides of the Table

There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. For investors life is no different.