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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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Take this test to predict your success:

Berkonomics

Your success must be based upon data that is solid and sometimes flexible enough to pass several critical tests if it is to guide a business enterprise to greatness. Ten tests for your business success: Is your market identifiable and accessible? How large is your total market? Can you dominate that market?

Patents 156
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The Authoritative Guide to Prorata Rights

Both Sides of the Table

Prorata rights are one of the most important rights of a private market technology investors and yet are seldom fully understood. Because companies are raising way more capital in private markets than they ever did in the past. So the answer is: sometimes they take it, sometimes they don’t. Times won’t always be good.

Guide 336
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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. The book is a layman’s guide to understanding how we as humans make decisions and is underpinned by data-oriented studies to prove his claims. You should, too. (no,

Guide 293
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Technical Advisors: Every Startup Needs One

TechEmpower

Specifically, they should know about, and help with: Asking and answering the 53 Questions Developers Should Ask Innovators Knowing when and how to bring on development talent ( Hiring Developers Before Product/Market Fit? , Please write us at blog@techempower.com ! innovation

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Even the Best Startup Solutions Need Modern Marketing

Startup Professionals Musings

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

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Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing. in Computer Science.