Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. MAKEITWORK, our Twitter handle is @makeitwork , our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork.

Social Media 220

Social Media Media Blogging Social Network 220

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Update your website to make it totally customer-focused.

Marketing 94

Marketing Social Media Technical Review Custom 94

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. First, I LOVE this product.

Social Media 214

Social Media Custom Customer Media 214

Startup Professionals Musings

NOVEMBER 29, 2010

With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

MAY 20, 2017

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 55

Media Social Media Startup Training 55

Startup Professionals Musings

DECEMBER 17, 2012

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Training 93

Training Media Entrepreneur Social Media 93

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Press 96

Press Entrepreneur Social Media Training 96

Startup Professionals Musings

JULY 8, 2013

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. Building your home base with personal and product traction. Engage your customers through blog comments, product reviews, and personal customer service.

Platform 105

Platform Entrepreneur Startup Social Media 105

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. blogging, in a sense.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product. From Fun to Big Business.

Social Media 82

Social Media Entertainment Media Tool 82

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The fundamental problem with banner ads is a condition called “banner blindness&# meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see. Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

Startup Professionals Musings

FEBRUARY 15, 2019

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 76

Web Startup Sites Design 76

Startup Professionals Musings

MAY 31, 2012

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. Building your home base with personal and product traction. Engage your customers through blog comments, product reviews, and personal customer service.

Startup 104

Startup Social Media Platform Blogging 104

Startup Professionals Musings

SEPTEMBER 7, 2022

Sources should include local startup incubators, blog owners, and government support organizations, such as SCORE. Traditionally, business software products have been specialized and focused toward a given task, but I see a trend these days to highly functional “all-in-one” business tools. You can’t keep all these in your head.

Startup 114

Startup Tips Coach Satisfaction 114

Both Sides of the Table

FEBRUARY 24, 2011

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. And if you are – what on earth are you reading such a boring blog as this?!? But the product is called textPlus, not textFree.

Gogii 310

Gogii Invest Blogging Startup 310

Both Sides of the Table

NOVEMBER 29, 2009

Our call recovered and we spent the rest of the time talking about the development of their management team and their product. In another post I’ll talk about how PR has changed dramatically in the past 10 years or you can just read Brian Solis’s blog or buy his book on the subject. PR is subtle. Leave them wanting more.

Venture Capital 291

Venture Capital Press News Startup 291

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. When I first started blogging Digg was still at its peak. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

InfoChachkie

DECEMBER 10, 2012

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198

News Sites Startup RSS 198

Both Sides of the Table

NOVEMBER 5, 2014

I told her that I believed America’s best asset – driven initially from software innovation mindset in the San Francisco Bay Area and media innovation driven from Los Angeles – was our willingness to accept failure. It was really gratifying to read Larry Page’s interview in the FT this past week.

Technical Review 417

Technical Review Startup Software Review Course 417

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. And I'm looking forward to more interaction now that she's blogging. landing pages, etc. BLOG: [link] LINKEDIN: [link] TWITTER: [link] What's a phone booth? That's a great point.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

NOVEMBER 4, 2019

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. Make the product or service come alive. Just because you think it’s a great idea doesn’t mean there is a business opportunity.

Ideas 94

Ideas Slides Technical Review Patents 94

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. blogging, in a sense.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. This team is talented.

Services 332

Services Venture Capital IP Startup 332

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online.

Custom 103

Custom Customer Marketing Social Media 103

Startup Professionals Musings

FEBRUARY 11, 2017

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 62

Web Startup Sites Design 62

Tech Zulu Event

APRIL 24, 2013

Guest article by Richie Hecker, Founder of Bootstrapper Media. According to Patrick Vlaskovits another proselytizer of the term, “Growth hacking comes after the early stage chaos and post-product-market-fit.”. If you build it, they may not come : So, you’ve launched your product, and people use it and seem to like it.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

DECEMBER 17, 2009

But then your customes start using your products, your competitors come out with new offerings and your business partners decide to launch a similar product rather than working with you. Did you know that their original product wasn’t a video camera? Seemic (now a Twitter client) was originally a video blogging platform.

Entrepreneur 291

Entrepreneur Startup Google Yammer 291

Both Sides of the Table

APRIL 21, 2010

Finally, a lot of people asking me about typos on my blog. I also talked about Virgin Money , a product that I have used to lend friends money in the past. I know the product intimately and it rocks. Assistly’s main competitor is ZenDesk, whom I’m told also has a great product. 2.2mm in Series A.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Startup Professionals Musings

JULY 8, 2014

It’s especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what you do, in case they need your product or service. Every product or service has specific attributes that are important to key customers, like integrity and trust, or customer focus.

Startup 98

Startup Tips Custom Customer 98

Startup Professionals Musings

JULY 12, 2013

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites are a big job and take time.

Web 99

Web Startup Sites Design 99

Startup Professionals Musings

FEBRUARY 1, 2014

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Press 105

Press Social Media Startup Training 105

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. People often ask me why I started blogging. My suggestion is to blog about your industry. So you developed a product for the mommy community?

Blogging 373

Blogging Startup Writing Venture Capital 373