Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. In today’s fast paced market, trends and user needs evolve.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

JUNE 5, 2021

Vikram Mansharamani provided some great insights on the financial side in his recent book, “ Boombustology: Spotting Financial Bubbles Before They Burst, ” and I believe these can be equally applied to bubbles for startup growth opportunities as follows: Avoid the herd mentality. Supply and demand ignored. Cheap money.

Demand 145

Demand Google Commerce Pricing 145

Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. In today’s fast paced market, trends and user needs evolve.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

AUGUST 7, 2022

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The classic book “ Resurgence: The Four Stages of Market-Focused Reinvention ,” by top Kellogg School of Management faculty members Gregory S. That means market-focused, rather than marketing-focused.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

JULY 9, 2022

So for those of you that love checklists, I saw some real value in the classic book by James M. The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Cloud Computing.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. I found some help from marketing coach David Newman’s new book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Startup 103

Startup Marketing Social Media Technical Review 103

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

OCTOBER 21, 2022

I also recommend the app development strategies outlined in the classic book, “ Vaporized: Solid Strategies for Success in a Dematerialized World ,” by Robert Tercek, who has lived on the digital edge for many years. Above all, don’t forget to develop a comprehensive marketing and promotion strategy. Look for value points to control.

Develop 138

Develop Development Platform Mobile 138

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

FEBRUARY 5, 2018

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer. Tools allow marketing in a much more targeted way.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Startup Professionals Musings

MARCH 30, 2022

Thus I was pleased to see the same conclusion in a new book, “ CEO Excellence ,” by Carolyn Dewar, Scott Keller, and Vikram Malhotra, each a Senior Partner at McKinsey & Company. Today even small businesses need complex organizations that work together in alignment, remote and online, including marketing, sales, delivery, and support.

Template 109

Template Demand Social Media Summary 109

Startup Professionals Musings

DECEMBER 27, 2021

Social entrepreneurs pitch me their latest idea for eliminating world hunger (producing algae), but may forget that really hungry people probably don’t have any money. You will find specifics in a classic book, “ The Entrepreneur’s Playbook ,” by Leonard C. Expand a narrow product offering to the mass-market.

Startup 112

Startup Ideas Examples Entrepreneur 112

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. That’s why I was pleased to see the balance on people versus process in a classic book on how to fix your organization, “ The Diamond Process ,” by Mike Diamond and Christopher Harding.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

SEPTEMBER 6, 2021

Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Some key insights on this issue are provided for corporate environments in the classic book by David Gebler, “ The 3 Power Values: How Commitment, Integrity, and Transparency Clear the Roadblocks to Performance.”

Startup 128

Startup Social Media Organization Entrepreneur 128

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Based on my own experience in both large and small companies, I agree it can be done, with the essential principles outlined in a new book, “ Winning Now, Winning Later ,” by David M.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

NOVEMBER 3, 2019

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The classic book “ Resurgence: The Four Stages of Market-Focused Reinvention ,” by top Kellogg School of Management faculty members Gregory S. That means market-focused, rather than marketing-focused.

Course 85

Course IBM IBM Social Media 85

Startup Professionals Musings

JANUARY 18, 2015

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a recent book, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

Social Media 104

Social Media Ideas Media Writing 104

Startup Professionals Musings

JANUARY 24, 2020

I also recommend the app development strategies outlined in the classic book, “ Vaporized: Solid Strategies for Success in a Dematerialized World ,” by Robert Tercek, who has lived on the digital edge for many years. Above all, don’t forget to develop a comprehensive marketing and promotion strategy. Look for value points to control.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

SEPTEMBER 29, 2019

So for those of you that love checklists, I saw some real value in the classic book by James M. The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Cloud Computing.

Technology 86

Technology Cloud Computing Social Media Networking 86

Startup Professionals Musings

MAY 11, 2016

This new sharing economy is rapidly becoming the new business of sharing, with major winners already including Airbnb (rooms), Uber (rides), and Chegg (books). Community means more than supply and demand. It can mean selling through peer-to-peer e-commerce ( eBay ), renting ( HomeAway ), gifting ( yerdle ), or even swapping ( Swapz ).

Marketing 52

Marketing Commerce Social Media Entrepreneur 52

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If you are already running a business in this category, or thinking about one, I recommend a new book, “ The Profitable Professional ,” by Kelly Clifford. Use visibility and social media to pull clients in.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

JUNE 26, 2022

One source I like is the classic book “ Who’s That Sitting At My Desk? ” All relationships bring increased demands for your time, and bring expectations and pressures during any changes in your life, or at work. Yet the 2019 Office Romance Survey by Vault, Inc. by Jan Yager, who has a Ph.D. But all good things can be overdone.

Startup 119

Startup Course Competition Social Media 119

Startup Professionals Musings

OCTOBER 26, 2013

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a new book, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Provide a unique point of view.

Social Media 92

Social Media Ideas Media Writing 92

Startup Professionals Musings

FEBRUARY 6, 2016

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

Social Media 63

Social Media Ideas Media Writing 63

Both Sides of the Table

OCTOBER 22, 2010

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. I’ve known Chamillionaire for a couple of years and I’ve never been at a tech event where he HASN’T upstaged everybody with his marketing insights.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

MARCH 20, 2019

Social entrepreneurs pitch me their latest idea for eliminating world hunger (producing algae), but may forget that really hungry people probably don’t have any money. You will find specifics in the classic book, “ The Entrepreneur’s Playbook ,” by Leonard C. Expand a narrow product offering to the mass-market.

Startup 90

Startup Ideas Examples Entrepreneur 90

Startup Professionals Musings

OCTOBER 5, 2018

For example, no one learned a couple of decades ago that the biggest opportunities ahead would include social media, ecommerce, and computers on our wrists. The question is how we develop our future role and potential, while satisfying all the business and personal demands on our time today. Make the investment.

Examples 85

Examples Social Media Competition Guide 85