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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics 150
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Why You Need Tools And Analytics For Employee Metrics

Startup Professionals Musings

For a hands-on guide in developing data-driven people strategies, I found some practical techniques in the classic book, “ The Data Driven Leader ,” by Jenny Dearborn and David Swanson. Data helps avoid predetermined (and often erroneous) approaches to solving your people problems. Use data analysis and metrics to measure for results.

Metrics 98
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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

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Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

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6 Keys To Predicting The Performance Of Your Business

Startup Professionals Musings

We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81
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Nine Keys to the Best Social Media Metrics for You

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

The new principles of engagement, as well as the dysfunctions of the old, are well illustrated in the insightful classic book, “ Why Are There Snowblowers in Miami? ” Focus on two or three pertinent metrics in any situation. Unbundle projects into smaller elements, and personalize the top couple of metrics for each team.

Customer 140