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Gravity Debuts Content Personalization API

socalTECH

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October. READ MORE>>.

Content 168
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LA gets a big SaaS exit as Fastly nabs the Culver City-based Signal Sciences for $775M

TechCrunch LA

Los Angeles was always more than a one-industry town, even when it comes to technology startups, as media and entertainment (and social networking) were always the big draws in Tinseltown. We’re thrilled to help lead the way for the broader tech community in Los Angeles.”

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Curtail, Fresh Off $3.25M Funding, Names VPs

socalTECH

Curtail recently raised $3.25M in a seed funding round from Tarus Capital. Scanlon was most recently at Gartner, and also has served at Recourse Technologies, Vormetric and BigFix, along with IBM and Verizon. Quinnen was most recently Chief Technology Officer at LumenVox, and also served at Litel Instruments and Qubit Technology.

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What Mattered in 2010: Greg Martin, Archer Venture Capital

socalTECH

We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. This morning, we're sharing the insights of Greg Martin , a venture capitalist at Archer Venture Capital. Great things will emerge there.

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VIRURL Launches New Ad Widget

socalTECH

Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. VIRURL said its widget lets users click on a "recommended content" link which links users to extra, sponsored content that might be relevant to the content on a page. READ MORE>>.

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention.

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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

in a Series B financing round for its personalization technology. The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity develops real-time, personalized web pages based on what consumers are most interested in, serving up personalized content on everything from iPad apps to web pages.