Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

OCTOBER 1, 2022

I’m happy to add my own insights here for your consideration to her suggested eight essential lessons, with supporting case studies, for evolving any innovative idea into a business reality: Every innovation must solve a customer problem. We all know that the pace of innovation is increasing, and the market is responding positively.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Product 95

Product Case Study Custom Customer 95

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

DECEMBER 11, 2015

They don’t realize that knocking competitors is assessed as a weakness and denying that you have any competition suggests there is no market for your solution. Position your solution as broadening the market, not killing a competitor. Quantify your value over current market alternatives.

Capital 63

Capital Competition Case Study Patents 63

InfoChachkie

OCTOBER 20, 2014

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. This allowed the curriculum to efficiently find its product / market fit. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

Both Sides of the Table

JUNE 22, 2015

As the desk-based Internet emerged it was initially sold through telecom carriers (after players like AOL and EarthLink innovated the market). If you know that at senior levels the buyers often have an enemy in mind in each of their big moves in the market you can use that to your great advantage.

Outsource Development 150

Outsource Development Startup Custom Customer 150

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups. Stay Tuned.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

AUGUST 13, 2010

Branding / Marketing / Publicity marketing, PR, publicity. . Why cater to a market that makes you eat ramen when you can slap on a suit and get budget for sushi? Bootstrapping enterprise, marketing, Sales. . Bootstrapping marketing, Start-up, Technology. . Post-Launch: Marketing Web Apps on a Budget.

Guide 69

Guide Startup Venture Capital Entrepreneur 69