Case Study Customer Email 
Berkonomics
JUNE 30, 2012
Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.
Berkonomics
MAY 30, 2019
Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? The case study: the best way to reach your target. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
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Both Sides of the Table
OCTOBER 4, 2009
If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). Why Buy Mine?
SoCal CTO
NOVEMBER 17, 2009
A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
SoCal CTO
JANUARY 5, 2011
- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)
Both Sides of the Table
JANUARY 11, 2014
We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. But I still believe Sean Ellis was right.
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