Class Definition Entrepreneur Marketing 
Startup Professionals Musings
JULY 10, 2022
By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.
TechCrunch LA
SEPTEMBER 7, 2021
But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !).
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Berkonomics
APRIL 1, 2021
We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched the market diligently or used a focus group or other market research. Early market experience can cause a need to pivot. My story of a great pivot.
Both Sides of the Table
FEBRUARY 7, 2011
Equally, I encouraged entrepreneurs to spend time getting to know their future VCs early because getting a feel for your chemistry is far more important than how the VC is ranked in some survey. Equally, I encouraged entrepreneurs to thoroughly reference check their VCs – you’ll learn much more from this than anything else.
Both Sides of the Table
SEPTEMBER 12, 2010
“Hi [entrepreneur], I hope all is well. I know the firm well and I know the entrepreneur & his business well. But if that’s all that they’re after then entrepreneurs should definitely be wary of taking these calls. So I have to imagine many other entrepreneurs felt the same.
Startup Professionals Musings
OCTOBER 2, 2023
The first is to be more precise in your definition and understanding of where you are, and how the money will be spent. Product development at this stage is the process of scaling up for manufacturing and marketing rollout. Thus the best entrepreneur strategy for funding is to build solutions, not technology. Marty Zwilling
Berkonomics
SEPTEMBER 18, 2014
We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. Greatness finds one definition in management’s ability to “pivot,” or change the plan in reaction to its early response from the marketplace. Plans don’t often work as devised.
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