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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

But the thing I am most proud of about Rob is that he has taken a company with a uniquely talented founder & CTO – Nick Halstead – and managed to build a very tight working relationship with Nick where we drive world-class product development without having the usual founder / CEO conflicts. Email updates frequently.

Tips 365
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Careful about equity and options in early stage businesses

Berkonomics

And then there are options: [Email readers, continue here…] Stock options or phantom stock are the tools of early stage businesses used to attract great talent when there is not enough cash to pay market rates. How about the price per share? The price per share for option grants is also an important consideration.

Equity 256
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Equity is the currency of early stage businesses.

Berkonomics

Email readers continue here.] Each grant to new or existing employees must be approved by the board before issue. The price per share for option grants is also an important consideration. It there is only one class of stock, the same as the founders, and the appraisal of the single class of shares yields, say $2.00

Equity 213
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. Marketing is a science devised to help drive customers to your door.

Marketing 201
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What do you give up when you take outside investors?

Berkonomics

The last money has the first say – in valuation and in sometimes forcing draconian terms that require prior investors to contribute a proportional new investment to retain a semblance of their original rights and avoid dilution or worse yet, involuntary conversion to a lower class of stock. The newest investor has the power.

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Think ahead, if you will need more money later.

Berkonomics

Is the price paid for shares by previous investors excessive, creating a post-money valuation too high for the actual value of the company? Email readers, continue here.] This is only a minor problem in that both forms can convert easily into ‘C’ corporations at low cost and little consequence.