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Five ways to make your company stand out.

Berkonomics

The five strategies: Picking one to emphasize. There are five strategic positioning areas for you to consider. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. So, how do you position yourself to be a stand out? That’s our subject this week.

Company 120
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Five Startup Tips From Bill Gates

InfoChachkie

This frugality was evidenced by the fact that everyone at Microsoft, even Gates, flew coach until well into the late 1990s. Bill’s advice reflects Microsoft’s hardnosed culture, which encourages internal competition and a ruthless pursuit of the truth. " [Tweet this quote]. Treasure it.

Tips 275
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Need money? Read this!

Berkonomics

Whether the partner is a supplier looking to gain a lock on your business as it grows or a customer looking to create a competitive barrier through use of your product, such an investment typically carries fewer restrictions than from a professional investor and less oversight. These include Y-Combinator and TechStars, among others.

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7 Metaphors That Every Aspiring Leader Should Emulate

Startup Professionals Musings

Works with other team members on mutual aspirations (coach metaphor). It is not about leaders becoming coaches; it’s about leaders letting themselves be coached by others – advisors, team members, and even customers. Evolve from guru to guide, and coaching others to find answers for themselves. Marty Zwilling.

Coach 114
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

I like the guidance from marketing coach David Newman’s classic book “ Do It! If you are focused exclusively on prospects who are actively seeking to solve the problem you are positioned to solve, you won’t need five or seven attempts to get their attention. Working the circuit of big groups of strangers is minimally productive.

Marketing 141
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7 Common Themes That Indicate An Extraordinary Leader

Startup Professionals Musings

Works with other team members on mutual aspirations (coach metaphor). It is not about leaders becoming coaches; it’s about leaders letting themselves be coached by others – advisors, team members, and even customers. Evolve from guru to guide, and coaching others to find answers for themselves. Marty Zwilling.

Coach 96
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5 Keys To Business Culture That Are Counter-Intuitive

Startup Professionals Musings

These things are clearly good for morale, but its not so clear that they translate into a competitive advantage. HR leaders are your culture coaches, and responsible for aligning managers and employees with the desired culture. Getting those key people, including hiring, training, and coaching takes a long time to accomplish.