Remove Commerce Remove Customer Remove Marketing Remove Platform
article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211
article thumbnail

Saltbox raises $10.6M to help booming e-commerce stores store their goods

TechCrunch LA

E-commerce is booming, but among the biggest challenges for entrepreneurs of online businesses are finding a place to store the items they are selling and dealing with the logistics of operating. The company plans to end 2021 with eight locations, in particular eyeing the Denver, Seattle and Los Angeles markets.

Commerce 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424
article thumbnail

Movio wants to make your marketing videos with generative AI

TechCrunch LA

The platform is going after marketers with a Canva-style drag-and-drop interface. Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job.

article thumbnail

Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197
article thumbnail

TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Should Tech Giants Stop Trying to Make Social Commerce Happen? Please verify before subscribing.

article thumbnail

Sneaker culture staple GOAT hits $1.75 billion valuation on new $100 million round

TechCrunch LA

But the no-longer nascent sneaker and streetwear market is a big market, with the potential to reach $30 billion in sales globally by 2030, according to a recent report by the research firm, Cowen ( cited by The Wall Street Journal , which first reported the financing). billion thanks to $100 million in new financing.

Commerce 255