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Selecting a Software Development Company in 2024

TechEmpower

Given this diversity, it's important to be selective in the development services company with whom you choose to partner. In the 25 years that TechEmpower has been in business, we’ve seen thousands of companies come and go. This article will primarily focus on locating and evaluating development companies, rather than design firms.

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Esportz Entertainment Eyes Esports Production, Content

socalTECH

Irvine-based Esports Entertainment announced this morning that it plans to start covering e-sports news, and offer up live and pre-recorded, streaming content for the esports industry, with a plan to open up what it calls a "Southern California Esports Broadcast Center". The company is led by chairman and CEO Mark Thimmig.

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Immortals Hires VP of Content and Production

socalTECH

Luna as the company's new Vice President of Content and Production. According to the team, Luna will oversee the organization's long and short form film production, as well as assist with creating premium content properties for the team's partners.

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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. What are some sites or companies in the same space? What special data, content, APIs, etc.,

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MarketCast Sets New Chief Product Officer

socalTECH

Los Angeles-based research and analytics provider MarketCast says it has appointed its very first Chief Product Officer, naming Carmen Palmer to the role. Palmer was previously at NBCUniversal, on NBC's Content Distribution Digital Products team. The company said Palmer also spend nearly a decade at Yahoo! previously.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Besides Sense, MuteSix’s former and current clients include companies such as Adidas, Petco, Ring and Theragun, to whom it provides a full range of marketing services, including top-notch direct response videos. In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

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