LA-based A-Frame, a developer of celebrity-led personal care brands, raises cash for its brand incubator
TechCrunch LA
NOVEMBER 17, 2020
Joining Initialized in the round is the serial entrepreneur Moise Emquies, whose previous clothing lines, Ella Moss and Splendid, were acquired by the fashion holding company VFC in 2017. The company’s first product is a hand soap, Keeper. Emquies is also joining the company as its chief brand officer.
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