Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

Berkonomics

OCTOBER 19, 2023

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 156

Training Resource Customer Custom 156

Berkonomics

JUNE 22, 2023

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Can you dominate that market?

Patents 286

Patents Pricing Ideas Marketing 286

Berkonomics

FEBRUARY 11, 2016

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter. Still true, but with a big twist.

Marketing 120

Marketing IP Email Class 120

Berkonomics

NOVEMBER 27, 2020

Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Tyson’s insight into the realities of the market. Celebrate our versatility.

Summary 156

Summary Metrics Class Email 156

Berkonomics

APRIL 1, 2021

We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched the market diligently or used a focus group or other market research. Early market experience can cause a need to pivot. My story of a great pivot.

Resource 156

Resource Research Class News 156

Berkonomics

JUNE 4, 2020

Let’s say that your company is exactly at breakeven. There is amazing leverage in high gross profit margins once a company is past breakeven. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 156

.Net Sales Tool Email 156

Berkonomics

NOVEMBER 25, 2021

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. This falls squarely on management to perform, to take the company to and beyond profitability.

Competition 156

Competition Marketing Class Product 156

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

AUGUST 24, 2017

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 243

Training Resource Press Satisfaction 243

Berkonomics

NOVEMBER 18, 2021

The first crisis is financial, funding the business, development, inventory, and marketing. Email readers, continue here…] And the third predictable crisis is…. And, as you grow, the same class of problems returns but with a larger scale and more urgent cry for attention – and more ruinous if not solved.

Class 156

Class Customer Custom Email 156

Berkonomics

FEBRUARY 20, 2014

Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Email readers, continue here.] Tyson’s statement also addresses change.

Startup 245

Startup Summary Metrics Class 245

Berkonomics

DECEMBER 28, 2017

And yet, such relationships properly used and never overused, can quickly and precisely help a CEO cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help the CEO avoid a myriad of mistakes that could prove costly in time and money.

Class 243

Class Organization Activity Customer 243

Tech.Co

JUNE 3, 2022

Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants. Now, though, the companies both seem to agree that they'll turn larger profits by teaming up — even if it might mean a slowdown in Square's hardware sales in the long term. newsletter.

News 152

News Newsletter Sales Tips 152

Berkonomics

FEBRUARY 14, 2019

My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. And great management can morph a company to adopt without destroying the culture of the company in the process.

Venture Capital 120

Venture Capital Entrepreneur Ideas Summary 120

Berkonomics

FEBRUARY 14, 2019

My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. And great management can morph a company to adopt without destroying the culture of the company in the process.

Venture Capital 120

Venture Capital Entrepreneur Ideas Summary 120

Berkonomics

SEPTEMBER 18, 2014

We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. Plans don’t often work as devised. Finding your ideal niche Positioning'

Class 176

Class Resource Email Examples 176

Berkonomics

APRIL 13, 2017

Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Email readers, continue here…] Can you dominate that market?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

APRIL 4, 2019

Every investor wants regular information from companies taking their money. And most of us investors are frustrated by the lack of regular communication – unless of course – the company needs more money. First, let’s cover the absolute minimum legal requirement a company must provide to its investors.

Class 120

Class Course Report Competition 120

Berkonomics

MAY 27, 2021

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. The average board for a company taking outside investment money is five. Well, how many should be on my board? How about legal requirements for board meetings?

Resource 156

Resource Acquisition Class Help 156

Berkonomics

JULY 11, 2013

There is such leverage in high gross profit margins once a company is past breakeven. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue. That’s impressive sales leverage.

.Net 207

.Net Sales Tool Social Network 207

InfoChachkie

SEPTEMBER 19, 2012

I thought this post might be of interest to some of my readers, as it offers a glimpse into my approach to teaching entrepreneurship. . Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO.

Class 231

Class Startup Santa Barbara RSS 231

socalTECH

JUNE 20, 2012

For readers, LaunchpadLA is all about? For two years, it was a mentorship program, that worked with twenty three different companies, but did not have a fund, did not have an office, and didn't take any equity. Then, it turned out, all of those companies did really well. Our current class has performed incredibly well.

Class 261

Class Mentor Startup Santa Monica 261

Berkonomics

DECEMBER 13, 2011

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field with products from other companies that have revenues flowing. Email readers, continue here.] Certainly there were resources available to point the company toward the information.

Class 149

Class Product Marketing Demand 149

Berkonomics

APRIL 14, 2012

Others worry that investors will latch onto individual line items within financial data and engage in inquisitions regarding telephone bills, marketing costs and other tactical line items in detailed financial statements. First, let’s cover the absolute minimum legal requirement a company has to provide to its investors.

Class 202

Class Report Competition .Net 202

Berkonomics

SEPTEMBER 6, 2010

They write into their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. Email readers continue here.] Actually, there are two legal duties of board members.

Class 179

Class Coach Invest Sales 179

Berkonomics

JUNE 18, 2015

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Email readers, continue here…] Second is product risk. Here are risks you can address.

Competition 120

Competition Marketing Class Product 120

socalTECH

NOVEMBER 19, 2015

We've attempted to do that for the last three years, trying to ferret out exactly who the people--not companies--are to watch in the region's technology industry. Here are this year's winners, along with the companies they are associated with: Brett Bouttier , AwesomenessTV. Joe Huff and Bridget Hilton , LSTN Sound Company.

SoCalTech 100

SoCalTech Lootcrate Southern California Snapchat 100

Berkonomics

JUNE 2, 2015

Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. And, as you grow, the same class of problems returns but with a larger scale and more urgent cry for attention – and more ruinous if not solved. The second crisis is organizational.

Class 120

Class Customer Custom Email 120

Both Sides of the Table

JANUARY 14, 2014

It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. Much more data in the full post. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

JULY 19, 2011

In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

NOVEMBER 7, 2013

Since Bill Hewlett joined with Dave Packard in 1939 to create what is today one of the world’s largest computer companies, there has been an evergreen debate as to who is more important in starting a tech company: the techie or the business guy? founder and CEO of Gust, the angel financing platform used by over 50,000.

Startup 189

Startup Sales Ideas Entrepreneur 189

Berkonomics

APRIL 13, 2010

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24 hour environment of hotel front desk operations.

Training 159

Training Resource Press Satisfaction 159

socalTECH

MAY 7, 2010

SciVee recently inked a major deal with Thomson Reuters, and Marc tells us a bit about that deal as well as the company's business. Marc Friedmann: SciVee serves the STM - Science, Technical, Medical - market. It's largely a publishing market, and has been around for hundreds of years. We provide rich media to the STM market.

Journal 124

Journal Technical Review UCSD Web 124

Berkonomics

JULY 26, 2010

And yet, such relationships properly used and never overused, can quickly and precisely help a CEO cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help the CEO avoid a myriad of mistakes that could prove costly in time and money.

Class 120

Class Organization Customer Custom 120

Both Sides of the Table

NOVEMBER 5, 2012

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. You imagined him as the kid in your class at school at the front of the room raising his hand at every question and saying, “Oooh, me. Call on me.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

InfoChachkie

DECEMBER 10, 2012

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition.

News 198

News Sites Startup RSS 198