socalTECH

OCTOBER 9, 2019

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

Metrics 140

Metrics Platform El Segundo Snapchat 140

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup SEM 307

socalTECH

NOVEMBER 11, 2013

Los Angeles-based Ninja Metrics announced this morning that it has raised $2.8M in a funding round, to bring its social analytics engine for gaming companies to market. The company is led by Dr. Dmitri Williams. The startup, which came out of technology developed from a group of university researchers, said the $2.8M

Metrics 147

Metrics Tech Coast Angels Software Cloud Computing 147

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". 11% To 68% Market Share. Good News Bad News.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

socalTECH

JANUARY 23, 2015

Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. Ninja Metrics'' backers include the Harvard Business School Angels and Tech Coast Angels. ninja metrics mobile analytics social integration tracking developer'

Metrics 100

Metrics Mobile Tech Coast Angels Advertising 100

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? What set of functionality would make your company launch-ready? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness?

Develop 396

Develop Development Startup SEO 396

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size?

Company 156

Company Companies Metrics Resource 156

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? What set of functionality would make your company launch-ready? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? Email readers, continue here.]

Metrics 239

Metrics Startup Marketing Demand 239

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. Walter Delph: As I mentioned, the company is four years old now. What is Ad.ly''s business now?

Social Media 237

Social Media Advertising Media Metrics 237

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. I am an investor and advisor to one such “eyeballs” company. Did the eyeballs suddenly disappear? a month for a subscription.

Metrics 296

Metrics Sites Advertising Web 296

Both Sides of the Table

JUNE 4, 2013

Since Arrested Development is back I thought I’d resurrect Gob Bluth’s answer when he was told he needed a “business model” – he quickly figured out that he was missing one so he asked Starla, the Bluth company secretary, if she would be his business model. You need product / market fit.

Startup 401

Startup Customer Custom Technical Review 401

Both Sides of the Table

OCTOBER 6, 2010

And they’re easy to remember because they all begin with an M: management, market, money and above all else momentum. For a combination of reasons I didn’t end up talking with the CEO in time and the company quickly became over subscribed. It is probably the right thing for the stage of company. That’s fine.

Startup 360

Startup Venture Capital Invest Slides 360

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Both Sides of the Table

DECEMBER 27, 2011

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. If you don’t, somebody else WILL!” ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

Berkonomics

FEBRUARY 20, 2014

Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Tyson’s statement also addresses change.

Startup 245

Startup Summary Metrics Class 245

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. There is an inherent value that any company has.

Startup 336

Startup Pricing Technical Review Marketing 336

Startup Professionals Musings

FEBRUARY 16, 2020

In fact, even within Fortune 100 companies, almost 90 percent have encountered growth stalls or flirted with failure, or worse, in the last 50 years. No company can afford to lose the agility, flexibility, and innovation of a startup. Companies follow each other rather than the market. Morgan (chemical manufacturing).

Startup 128

Startup Company Companies Statistics 128

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. And figuring out who is referring your traffic is a very important part of determining how you allocate your marketing budgets. I’m an investor in the company. Terribly wrong.

Social Media 292

Social Media Google Media Marketing 292

Startup Professionals Musings

MAY 26, 2021

In business, few things are totally in your control, so many of you find it easy to put the onus for negatives on someone else or the market. Proactively market and defend your trust image. Trust is your personal brand, and it must be marketed and protected much like your business brand. This approach is not conducive to trust.

Company 165

Company Companies Metrics Entrepreneur 165

TechEmpower

JULY 24, 2023

How will you be taking this to market? What are your key Startup Metrics ? What are some sites or companies in the same space? What functionality would make your company launch-ready? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market?

Develop 520

Develop Development Technical Review SEO 520

Both Sides of the Table

NOVEMBER 9, 2014

We all know that funding markets have changed for startups. In a funding round with 1 or 2 VCs and 15-20 angels or 4-6 seed funds if you gave every investor you financial information and performance metrics your proprietary information would increase in its probability of leaking out. There is a reason for this.

Venture Capital 352

Venture Capital Seed Funding Email Blogging 352

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

Both Sides of the Table

MARCH 3, 2013

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. We spoke about what succeeds early in technology market evolutions. As markets grow, the more open and modular systems win.

Venture Capital 403

Venture Capital Education Offshore Outsource Development 403

Both Sides of the Table

JULY 16, 2013

The minute you try to monetize now they have metrics with which to beat you up and say you’re business has limitations.” The company with no revenue and a $150k burn rate that raised $2.5 And I only know one reason companies go out of business – they run out of money. You’re out of money.

Venture Capital 412

Venture Capital Startup Funding Snapchat 412

TechCrunch LA

MARCH 19, 2021

That means good things for companies like CarbonChain , Persefoni , ClimateView , and SINAI Technologies , which all have offerings meant to help with carbon accounting and management. With this move, Los Angeles wants to hitch its wagon to this momentum and is actively looking for tech busineses that can help with carbon accounting.

Los Angeles 192

Los Angeles Marketing Study Angel 192

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

JANUARY 14, 2011

MarketShare recently launched a rebranding effort for the company, and is in the midst of a major hiring and expansion phase. Wes Nichols: MarketShare is an analytics company. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. How will you be taking this to market? What are your key Startup Metrics ? I always take a very different approach in early conversations. Administrators?

Software Development 292

Software Development Develop Development Startup 292

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company. However, one way the U.S.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

JUNE 1, 2012

We caught up with co-founder Michael Wong , who told us about how the company is looking to change the model for local check-ins, and also help businesses with getting the word out about their services. What's your background, and how did you decide to start the company? Can you talk about how your company is funded?

CTO Coach 223

CTO Coach Startup Mobile Artificial Inteligence 223