Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

JANUARY 15, 2019

According to MomentFeed, it has added new a new "Location Finder Templates and Widgets" product, which provides location brands and digital agencies with SEO-ready landing pages for their local locations. Pricing on the new product were not announced. MomentFeed's CEO and Chairman is Robert Blatt. READ MORE>>.

Template 113

Template Draper SEO Santa Monica 113

socalTECH

MARCH 2, 2016

Los Angeles-based Render Media (www.rndr.com), which is creating a publisher geared at the social world, social channels, and sharing. We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Tell us about Render Media? Demand Media made a business out of that.

Media 100

Media Content News SEO 100

socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. READ MORE>>.

Networking 124

Networking SEO Organic Search Social Media 124

socalTECH

JULY 26, 2016

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. The company said the buy will boost the total number of employees at Wpromote to 250.

El Segundo 100

El Segundo Marketing SEO Social Media 100

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. You can’t manage what you don’t measure.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

socalTECH

JUNE 13, 2013

The Search Agency said it will award search marketers in the area of paid search, search engine optimization (SEO), social media marketing, mobile marketing, comparison shopping and search retargeting. The company said the awards will be given as part of the Direct Marketing Association''s annual conference. READ MORE>>.

Search Engine Optimization 170

Search Engine Optimization Paid Search SEO Social Media 170

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. You can’t manage what you don’t measure.

Media 92

Media Social Media Marketing Resource 92

socalTECH

JULY 25, 2014

The company said the limited number of providers have been vetted and will help make sure business data in its database is up to date and correct. Those include DAC Group, GoDaddy, LBS Media/MediaBoro, Location3, Michaels Wilder, MomentFeed, Moz, Placeable, PositionTech, Rio SEO, UBL, Where 2 Get It, and Yext. READ MORE>>.

SEO 138

SEO Los Angeles Media Help 138

Both Sides of the Table

FEBRUARY 20, 2012

And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She drove her company to profitability before paying herself a modest salary. She put all of her savings into her company. Tracy studied SEOMoz and several other online sources of SEO tips.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

SoCal Tech Calendar

SEPTEMBER 21, 2012

Thursday, September 27, 2012 -- Get Qualified Traffic and Increase Conversions for your Business/Startup/Company Los Angeles Online Marketing for Entrepreneurs. After spending hard earned money and countless time on SEO and Social Media, you see traffic, but you don't seem to see any conversions(sales/leads/signups).

Los Angeles 100

Los Angeles Entrepreneur Marketing Angel 100

SoCal Tech Calendar

JANUARY 3, 2011

In this era of social media and real-time search, its entirely possible for search results mentioning your company to have completely changed from the previous day. Max Thomas with Thunder SEO will focus on reputation management techniques, exploring how they can be used both proactively and also as effective crisis management tools.

SEO 113

SEO Social Media San Diego Tool 113

SoCal Tech Calendar

OCTOBER 3, 2012

Dealmaker Media. Startups who are building companies for the first time or launching a new product struggle with focusing on the right priorities, measuring their efforts, and converting leads into customers. Tuesday, October 9, 2012 -- Do or Die: How to acquire and retain customers.

Customer 124

Customer Custom SEO Acquisition 124

socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

Startup Professionals Musings

MAY 14, 2022

For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control. Delegate what you can’t do, and what doesn’t interest you.

Startup 121

Startup SEO Social Media Satisfaction 121

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? This industry is so mature now that the cat-and-mouse game between companies and Google has gotten sophisticated.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. Growth hacking is a mentality that a company needs to be committed to.

Technical Review 384

Technical Review SEM SEO Marketing 384

SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. That all sounds easy. ;) What are you doing with social media to drive business for MakeItWork?

Acquisition 170

Acquisition Customer Custom Ideas 170

StartUp Beat

NOVEMBER 12, 2017

StartupBeat, founded in 2009 in Los Angeles, is a media company focused on covering startups and why they matter in our lives. Global Media: $999. Designed For SEO Professionals: $1999. PR & Media Support. Contact our team at info@startupbeat.com for PR & Media support.

Advertising 40

Advertising SEO Media Los Angeles 40

Tech Zulu Event

MARCH 26, 2013

Cameron has consulted to clients such as MTV, Del Taco, Samsung, HP, and many other companies large and small. Cameron is responsible for SEO and social media across CBS Interactive’s properties, which include CNET, Last.fm, CBS.com, Metacritic, ZDNet, CBSSports.com, CBSNews.com, and more.

Startup 105

Startup Social Media SEO Santa Monica 105

SoCal CTO

AUGUST 4, 2011

SEO for Startups )? What set of functionality would make your company launch-ready? Do you need to process user-contributed media? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

SEO for Startups )? What set of functionality would make your company launch-ready? Do you need to process user-contributed media? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved?

Develop 384

Develop Development Startup SEO 384

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. Gordon Gould: I've been doing social media and digital media for some 16 years--a long time. We've got a very defensible position, as a result.

Web 225

Web Social Media SEO Media 225

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Both Sides of the Table

JULY 14, 2010

But many CEO’s and management teams fail to set clear guidelines on what the company objectives are and make sure that everybody is driving toward the same goal. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts. So you generate a ton of traffic to your website.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

FEBRUARY 20, 2017

Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention. But many CEO’s and management teams fail to set clear guidelines on what the company objectives are and make sure that everybody is driving toward the same goal.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

AUGUST 18, 2019

For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control. Delegate what you can’t do, and what doesn’t interest you.

Startup 96

Startup SEO Social Media Satisfaction 96

Startup Professionals Musings

JULY 24, 2015

Blogs are a great way for potential business partners to find each other, and build a social media relationship before getting into the hard negotiations of who gets how much. In small companies and startups, people seek out leaders they want to work for, in lieu of a big company with more job security.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

SoCal CTO

APRIL 1, 2009

This site is being sponsored by the Technology Council of Southern California and my company TechEmpower. So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition.

SEO 85

SEO CTO Coach Conference Social Media 85

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Lolita Carrico: Social media had a lot to do with it, for sure. Being one of the first in the mom media area has helped. What is Gloss Network? Is that the case?

Networking 230

Networking Social Media Startup Search Engine Optimization 230