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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. ” It’s a reason a company would buy.

Sales 367
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Adding Slides Does Not Enhance Your Investor Pitch

Startup Professionals Musings

A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Here are the ten slides you need: Problem and market need. Marketing, sales, and partners. Describe marketing strategy, sales plan, licensing, and partnership plans. What is the current valuation of the company?

Slides 99
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What Should You Send a VC Before Your Meeting?

Both Sides of the Table

You can make it 8–12 pages and the Title Page can say “YourCo Teaser Deck” or “YourCo Company Backgrounder”) so that it’s clear this isn’t your full pitch deck if you want. You want to develop a “narrative” that holds the readers attention and helps shape the company into context. Compelling. A great meeting is a debate, not a pitch.

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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.

Sales 314
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Ten Slides Make a Killer Investor Presentation

Startup Professionals Musings

A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Marketing, sales, and partners.

Slides 94
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Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. Whether you have not been able to find companies doing “something like” the plan, or you has not considered the most obvious killer of new ideas – doing nothing, it is a faux pas that should never be allowed to happen. We investors see this all the time.

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How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. How you build out your team in the first few years can have a huge impact on the trajectory of your company. So I naturally spend much time with the companies in which I invest helping them: recruit. figure out roles.

Startup 388