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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282
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6 Drivers For Aspiring Entrepreneurs To Finish School

Startup Professionals Musings

A continuing question I hear from young entrepreneurs is whether a university degree is important to startup success, or just a distraction in achieving their purpose in the world. Both provide entrepreneurial “head start” programs for aspiring entrepreneurs, free legal guidance, and access to experienced staff members.

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8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

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8 People And Process Talents Every Entrepreneur Needs

Startup Professionals Musings

His focus is on sales, but I see the same skills needed for entrepreneurs. His top eight required skill set elements for sales don’t even mention product skills, and match my view of the right skill set for successful entrepreneurs, with only a few priority changes: Creating and sharing a vision. It’s up to you to clear the way.

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Radical.FM: Taking On Pandora, Ad Free

socalTECH

Los Angeles-based Radical.FM (www.radical.fm) thinks it has a new formula for Internet streaming, and can take on Pandora and others in head to head competition. We spoke with founder and CEO Tom McAlvey about the company. My Achilles heel, is I''m a music guy and entrepreneur, more than a tech guy. Explain what Radical.FM

Startup 237
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. I am an investor and advisor to one such “eyeballs” company. Microsoft paid $9.00 per registered user for Hotmail. AOL paid $40.00

Metrics 296
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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. It helps to understand how online advertising really works. Get paid every time an ad is displayed on your site.