Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

OCTOBER 24, 2021

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. You need all these before you start looking for funding. You need all these before you start looking for funding. Here are the key elements: Company name. Social media accounts.

Startup 145

Startup Patents IP Social Media 145

TechCrunch LA

MARCH 8, 2019

Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything. This too shall pass.” — Balaji S. — Balaji S.

Technical Review 144

Technical Review Startup Chief Technology Officer Social Media 144

Startup Professionals Musings

JUNE 28, 2023

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Centralized. Democratic.

Social Media 112

Social Media Media Software Review Social Network 112

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

OCTOBER 4, 2021

Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside.

Competition 110

Competition Sales Customer Custom 110

Startup Professionals Musings

SEPTEMBER 6, 2021

Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Misunderstood pivots.

Startup 128

Startup Social Media Organization Entrepreneur 128

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Startup 144

Startup Social Media Metrics Customer 144

Tech Zulu Event

APRIL 30, 2014

The University of Southern California is home to many innovative students and companies. In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies.

Competition 104

Competition Startup USC Southern California 104

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Concentrate your efforts on two to three platforms to start.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424

Product Platform Advertising Acquisition 424

TechCrunch LA

MAY 29, 2019

Los Angeles-based PlayVS (pronounced “play versus”) wants to become the dominant platform for amateur esports, starting at the high school level. I recently sat down with Founder & CEO Delane Parnell to talk about his company’s formation and growth strategy. Delane P. : And then two additional franchises.

Startup 204

Startup Coach Competition Los Angeles 204

Startup Professionals Musings

FEBRUARY 14, 2020

Business partnerships have traditionally been agreements to drive more transactions than either company could do alone. The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future.

Startup 124

Startup IBM IBM Examples 124

Startup Professionals Musings

FEBRUARY 14, 2021

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Startup team with experience and connections is this domain.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

FEBRUARY 10, 2023

Even though the color of their money is always green, all startup investors are not the same. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. Personally visit another startup funded by this investor. It’s no fun for either side.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

DECEMBER 20, 2021

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Thus team makeup is the critical success factor.

Class 155

Class Develop Development Startup 155

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. The key takeaway? What can you tell us about MuteSix as an agency?

Commerce 211

Commerce Content Marketing Startup 211

Both Sides of the Table

JANUARY 26, 2013

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.

Startup 355

Startup Funding News Press 355

Both Sides of the Table

FEBRUARY 25, 2019

Here are some observations I have from this exposure: If a company moves from strength-to-strength with predictable outcomes, easy financings, low staff turn-over, limited competitive threats then the composition of the board probably doesn’t matter as much. This is part of a series on a Board of Directors at a Startup.

Startup 269

Startup Venture Capital Layoffs Resource 269

Both Sides of the Table

FEBRUARY 12, 2017

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

Buzzfeed 210

Buzzfeed Media Content News 210

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side. In the U.S.,

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

JULY 5, 2021

Today you can start a new web site business for as little as $100, produce cheap smart phone apps, or lead the effort to tap the multitude of opportunities brought by capitalizing on our concern for dwindling natural resources. Consider the startup MarkForged , which takes carbon-fiber to a 3D printer.

Startup 162

Startup Resource Entrepreneur Social Media 162

Startup Professionals Musings

AUGUST 14, 2014

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Startup team with experience and connections is this domain.

Competition 93

Competition Startup Patents Slides 93

Startup Professionals Musings

NOVEMBER 9, 2022

Business partnerships have traditionally been agreements to drive more transactions than either company could do alone. The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future.

IBM 131

IBM IBM Startup Examples 131

Startup Professionals Musings

FEBRUARY 3, 2020

This can be an advantage to startups who don’t have the resources and brand awareness of mature businesses, if they understand and position themselves to win in the decisive moments of the new customer buying process. Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

JUNE 12, 2022

My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now often too embarrassed to even mention it. We can all aspire to grow companies like TikTok, Facebook, and Apple, which have the aura of fun, while still improving your lifestyle and offering the dream of untold riches.

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 108

Social Media Media Startup Platform 108

Southern California Edison Blog

DECEMBER 8, 2021

Networks play a vital role in supporting tech startup growth objectives. By leveraging managed network services , startups can offload time-consuming maintenance tasks and strengthen their IT infrastructure to increase their competitiveness. . Network performance can make or break startup productivity. were data breaches.

Networking 97

Networking Services Startup Resource 97

Startup Professionals Musings

SEPTEMBER 1, 2023

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Michelli, with inspiring stories on how one well-known company, Mercedes-Benz, made the transition and is profiting as a result. I remember the classic book, “ Driven to Delight ,” by Joseph A.

Customer 106

Customer Custom Startup Competition 106

socalTECH

FEBRUARY 20, 2013

Crowdfunder , the Los Angeles startup led by CHance Barnett, has launched another crowdfunding event aimed at the local industry, saying Wednesday that it has launched CROWDIMPACT LA , a pitching competition which will award $20,000 in a top prize to a winning social enterprise company. Deadline for entry is March 28th.

Startup 215

Startup Competition Demand Los Angeles 215

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. You have no shelf life, so you can’t make money while you sleep.

Startup 111

Startup Training Services Writing 111

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. We caught up with co-founder Clark Landry to chat about his new startup, which he co-founded with Michael Ritter.

Media 153

Media Mobile Startup Acquisition 153

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 98

Social Media Platform Media Customer 98