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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers?

Develop 520
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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Value is in your point of view.

Content 104
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6 Ways To Pull In Customers Without Push Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Value is in your point of view.

Customer 127
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country.

Customer 100
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Pragma is a back-end toolkit for gaming companies, so game developers can focus on games

TechCrunch LA

Well, now those development studios can turn to Pragma , which is building the back-end toolkit for gaming companies so their developers can focus on what they do best — making games. In a way it’s a complement to the front-end game engines from companies like Epic, the creator of Fortnite. The company raised $4.2

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TouchCommerce Wins German Customer

socalTECH

Agoura Hills-based TouchCommerce , the provider of online chat services and products aimed at e-commerce retailers, reported today that it has partnered with German travel operator FTI, to provide a chat feature to FTI''s 5vorFlug brand page. Financial impact of the deal was not disclosed.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We like to use new product and gain benefits before our peers. You need to give them “back stage&# passes to your company. We are evangelists.

Marketing 294