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Why I Doubled Down on YouTube Investments with MiTĂș

Both Sides of the Table

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company.

Invest 291
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10 Answers That Make Your Startup Plan Investable

Startup Professionals Musings

Either of these qualms can ultimately sidetrack your startup as not worthy of investment, so it pays to do your homework on what you say and how to communicate effectively. Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms.

Invest 108
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Why I Invested in Gogii (textPlus) – My First Ever Later Stage Deal

Both Sides of the Table

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. I only recently invested and I only got here through persistence. The opportunity came up to invest in this one and I pounced.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people.

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. For the rest of us, we need a business plan, as well as a product plan. Let me assure you that a business plan and product plan are two different things (I have personally written several of both).

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

If there are conflicts within the team, or differing views of the strategy, or evidence of missing processes and tools, the investment process will likely be terminated. Make yourself available to answer any questions, show your enthusiasm, and explain both the positives and negatives of the external investment process.

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Down bad

TechCrunch LA

Get this newsletter in your inbox every Thursday by subscribing on TechCrunch’s newsletter page. Few companies have to deal with the stressed of both crypto and public markets like Coinbase which laid off more than 1,100 people this week, but plenty of startups raised mega-rounds in 2021 to theoretically future-proof their companies.