Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Both Sides of the Table

APRIL 8, 2010

My answer: “no.&# I believe that the team is high potential but the valuation seems stratospheric to me for the stage of the company. Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. And SEO juice of sites with no value makes searching for real product feedback suck.

Venture Capital 232

Venture Capital Capital SEO Yahoo 232

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. Web sites that haven’t been updated in the last couple of years can’t possibly be alive.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? SEO for Startups )? What set of functionality would make your company launch-ready? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Wireframes?

Develop 396

Develop Development Startup SEO 396

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people. Be clear on your mission.

Activity 164

Activity Conference Press Case Study 164

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’? Sign up for HARO so that these journalists can connect with you and in turn your company can gain more exposure.

Custom 85

Custom Customer Marketing SEO 85

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? SEO for Startups )? What set of functionality would make your company launch-ready? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Wireframes?

Develop 384

Develop Development Startup SEO 384

Jason Nazar

AUGUST 15, 2013

The 7 Ways to Get (unpaid) Traffic on the Web. “If There are 7 Ways to Get Traffic on the Web, in no weighted order they are: 1.) Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Social Media.

Web 61

Web Social Media Content Sites 61

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people. I love that saying.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

MARCH 21, 2011

In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. However, I saw that the people building traditional products were still not familiar with the social web. All of our competitors are focused on being on shelves, and they don't get the web in any meaningful way. Gordon Gould: Yes.

Web 225

Web Social Media SEO Media 225

Tech Zulu Event

MARCH 26, 2013

Cameron has consulted to clients such as MTV, Del Taco, Samsung, HP, and many other companies large and small. Cameron is responsible for SEO and social media across CBS Interactive’s properties, which include CNET, Last.fm, CBS.com, Metacritic, ZDNet, CBSSports.com, CBSNews.com, and more.

Startup 105

Startup Social Media SEO Santa Monica 105

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info. Reduce page load time.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Custom 346

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. How will you be taking this to market? SEO for Startups )? What's the User Interface Beyond the Web Site ? Who are the other stakeholders involved?

Software Development 292

Software Development Develop Development Startup 292

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Both Sides of the Table

SEPTEMBER 14, 2010

Just ask the people who poured money into once “hot&# companies like RazorGator or Friendster. I like to invest where I have a personally strong connection with the entrepreneur and/or a strong intuition on the market from prior experience. I have talked extensively about “social proof&# in fund raising in the past.

Invest 288

Invest Angel Web 2.0 SEO 288

Jason Nazar

JANUARY 14, 2009

“If You Build It…They Will Come” may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company. There are 7 Ways to Get (unpaid) Traffic on the Web , in no weighted order they are: 1.) Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Search Engines.

Web 62

Web Social Media Content Sites 62

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Beware of no-cost and low-cost marketing.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. What’s been your biggest success?

Sites 61

Sites Marketing Social Media Social Network 61

SoCal CTO

MARCH 20, 2007

In it he separates web consumers into: Time Rich (more time than money) and Time Poor (more money than time). He tells us: If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Tech Zulu Event

MARCH 21, 2016

This application program helps small businesses to optimize their websites for marketing purposes. The software does keyword research, and it has an SEO checklist. The user of the software does not have to have previous marketing experience. The program analyzes your web content and points out areas for improvement.

Tool 40

Tool Software Review SEO Email 40

Both Sides of the Table

JANUARY 22, 2014

I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. Think of web vs. mobile. SEO marketing vs. social marketing. I would call their portfolio companies and ask how helpful or not they’ve been.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Ive personally been involved in the start-up world in Los Angeles for about 15 years, and have had the opportunity to work on many early-stage companies (e.g.,

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Tech Zulu Event

NOVEMBER 11, 2013

Another representative during SBF, Maker Studios is, according to their website, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” This is the wave of the future.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

SoCal CTO

MARCH 9, 2007

Posted byTony Karrer at 9:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Early Stage Marketing and Branding – Farida Fotouh.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies.

Startup 102

Startup Search Engine Optimization SEM Social Network 102