Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Optimize your web history and presence. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

JULY 31, 2018

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. DreamHost offers up both web and WordPress websites and managed services.

Marketing 100

Marketing SEO Web Los Angeles 100

socalTECH

SEPTEMBER 22, 2014

Los Angeles-based internet services giant j2 Global is continuing to build out its vast empire of Internet services, saying this morning that it has acquired Australian web hosting company Web24 Group Pty Ltd. j2 Global said the acquisition moves the company into the web hosting arena. READ MORE>>.

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Web Acquisition Email Los Angeles 159

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

FEBRUARY 29, 2016

Los Angeles-based ZENEDGE , a startup developing cloud-based web application firewall and cybersecurity products, said it has launched a product called ZENEDGE AI. The company says its products are an alternative to current, signature-based approaches to application security. READ MORE>>.

Artificial Inteligence 100

Artificial Inteligence Web Los Angeles Product 100

socalTECH

JUNE 10, 2010

Huntington Beach-based Cosnet , a developer of web conferencing software, said this week that it has launched a new, free webinar service called Freebinar. The company is headed by Costin Tuculescu. The firm is targeting small-to-midsize businesses and nonprofit organizations with the webinar service. READ MORE>>.

Web 153

Web Marketing Advertising Organization 153

socalTECH

JANUARY 30, 2014

AnyMeeting , the developer of web and video conferencing software aimed at the small business market, said today that it has launched a new, web conferencing product called AnyMeeting Company Pro. The company said those plans start at $480 per year for three employees, and up to $7,200 per year for up to 50 employees.

Web 157

Web Product Tech Coast Angels Keiretsu 157

socalTECH

FEBRUARY 7, 2017

Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. Media Temple focuses on providing its web hosting to web designers, developers, app publishers, creative agencies and enterprises.

Media 100

Media Marketing Web Design Web 100

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

socalTECH

JULY 10, 2012

Huntington Beach-based AnyMeeting , which provides free web conferencing and online meeting services, is announcing this morning that it is aiming at large "network marketing" firms with a new program.

Networking 206

Networking Tech Coast Angels Marketing Pasadena Angels 206

socalTECH

MARCH 18, 2013

Need to build a web application, and wish you could do it in a more intuitive, visual way? in a seed financing round, for its drag-and-drop software for building web applications. The company said its software is based on the open source Bootstrap framework which was developed by Twitter.

Web 164

Web Software Framework Web Development 164

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

JUNE 30, 2011

California's move yesterday to tax out-of-state, e-commerce retailers, will cause "immediate devastating loss of income" to web-based business in California, says a group focused on the affiliate marketing industry. The Performance Marketing Assocation represents affiliate marketing companies.

Web 217

Web Commerce Marketing Sales 217

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

SoCal CTO

JANUARY 28, 2010

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” And he’s right there’s a big difference.

Web Development 167

Web Development Los Angeles Web Develop 167

socalTECH

APRIL 30, 2013

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M The company said it has now raised $2.7M Local Market Launch said it will use the new funding to expand its market presence, plus to accelerate delivery of its products.

Search Engine Optimization 178

Search Engine Optimization Marketing Santa Barbara Seed Funding 178

TechEmpower

JULY 24, 2023

How will you be taking this to market? What are some sites or companies in the same space? What functionality would make your company launch-ready? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? Wireframes?

Develop 520

Develop Development Technical Review SEO 520

Both Sides of the Table

MAY 10, 2012

I recently spoke at the Blue Glass conference on the topic of marketing. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. We’ve been testing things like: How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page.

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Conference Marketing Metrics Writing 297

socalTECH

DECEMBER 3, 2014

Los Angeles-based Tillster , which develops digital ordering and engagement platforms used by quick service and fast casual restaurants, said yesterday that it is integrating its tools with mobile marketing company Kahuna. Financial details of the partnership were not disclosed. Kahuna is backed by Sequoia Capital. READ MORE>>.

Mobile 138

Mobile Software Marketing Email 138

socalTECH

JANUARY 24, 2012

Aliso Viejo-based Buy.com , the online Internet retailer, said today that it has named Bernard Luthi as its new Chief Marketing Officer. Luthi comes to the company from NewEgg.com, where he was Vice President of Marketing, Web Management, and Customer Service. Luthi also served at PC Mall and Ingram Micro.

Marketing 157

Marketing Web Sales Customer 157

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. These are all minimal-cost survival marketing efforts. Smart potential customers only visit and buy from credible and memorable websites. Put yourself on the site.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

SEPTEMBER 23, 2013

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

OCTOBER 18, 2010

Los Angeles-based Steamboat Ventures , the venture capital arm of The Walt Disney Company, has invested in a Chinese startup which provides web, video, and search analytics, Gridsum Technology. According to Gridsum, Steamboat led its Series A. Size of the funding round was not disclosed. READ MORE>>.

Steamboat Ventures 167

Steamboat Ventures Web Invest Venture Capital 167

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. Their pricing algorithm crawls the Web daily, and adjusts prices to always match the lowest price found anywhere, offline or online. Make your company a ground-breaking invention machine.

Marketing 123

Marketing Technical Review Customer Custom 123

Berkonomics

AUGUST 16, 2018

Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation? Are you being left behind? But next time try this.

Marketing 120

Marketing Demand Media Entrepreneur 120

Both Sides of the Table

JUNE 9, 2013

And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime. Final le web london (june 2013) from Mark Suster. Why is Collaborative Consumption Becoming a Hot Trend for Startup Companies?

Marketing 361

Marketing Course Pricing Networking 361

socalTECH

AUGUST 16, 2013

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Maire was formerly the company''s Country Manger in France. The company is led by Internet veteran Bernard Louvat.

Agoura Hills 138

Agoura Hills Sales Marketing Agoura 138

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company.

Marketing 380

Marketing Startup Press Technical Advisors 380

SoCal CTO

DECEMBER 10, 2012

And it made me come to a new realization: Every early-stage web/mobile/online startup should have at least one technical advisor, probably two. They were making some significant choices that were going to have lasting impact on their company. It just didn't dawn on me how common this need is. Strategic Technical Advisor.

Technical Advisors 332

Technical Advisors CTO Coach Technical Review CTO Hire 332

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

MARCH 6, 2013

SharesPost , the private company marketplace headed by Greg Brogger, which had been incubated and started in Santa Monica via Brighthouse, the startup incubator run by Brogger and Scott Painter, is in a joint venture with NASDA OMX , the two said this morning. Financial details of the joint venture were not disclosed. READ MORE>>.

CarsDirect 170

CarsDirect Marketing Incubator Truecar 170

socalTECH

SEPTEMBER 13, 2011

Encino-based uSamp , the provider of online, web-based sampling and polling services, said today that it has enhanced its self service SampleMarket service. uSamp's services are used by companies to conduct market research and surveys. uSamp's services are used by companies to conduct market research and surveys.

Research 157

Research Services Marketing Encino 157

socalTECH

AUGUST 17, 2010

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. READ MORE>>.

Search Engine Optimization 178

Search Engine Optimization Altadena Marketing Idealab 178

SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. And that should be the focus of the founders -- to find the special fit that will make your company take off. These companies are very early-stage and definitely have not shown product/market fit. Far from it.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

socalTECH

MAY 22, 2012

Santa Barbara-based Citrix said this morning that it has launched a new, multimedia webcasting service aimed at large scale web events. The company said it is looking to target the movie, music, and entertainment market, schools and universities, community town halls, and more with the new product. READ MORE>>.

Web 124

Web Services Santa Barbara Entertainment 124