Remove Competition Remove Customer Remove Invest Remove Statistics
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73.6% of all Statistics are Made Up

Both Sides of the Table

Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. One of our core tasks was “market analysis,&# which consistent of: market sizing, market forecasts, competitive analysis and then instructing customers on which direction to take. I say it deadpanned. It’s irony.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. One of these experts, David T. Display advertising. Email marketing. Cold calling.

Marketing 114
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. One of these experts, David T. Display advertising. Email marketing. Cold calling.

Customer 146
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4 Key Components Of Every New Business Financial Plan

Startup Professionals Musings

Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Check competitor numbers and industry average statistics to get you in the right range. Calculate investment amounts and timing.

Startup 116
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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Yet according to other statistics, vanishing few of these ever generate a significant profit. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Marty Zwilling.

Develop 138
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4 Simple Steps Will Get Startup Financial Projections

Startup Professionals Musings

If you don’t have a destination, don’t waste your money trying to get there, and don’t expect anyone to support you along the way Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Marty Zwilling.

Startup 147
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7 Risks Of Not Leveraging Team Member Data Analytics

Startup Professionals Musings

Bigger organizations should invest in the new “big data” tools. It’s the same for customers and products, where analytics have long proven their value. Efficiency in the workplace is the time it takes to do something, but it can ignore work quality and customer impact. Working on the wrong problem or assumption.

Tool 121