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73.6% of all Statistics are Made Up

Both Sides of the Table

Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. One of our core tasks was “market analysis,&# which consistent of: market sizing, market forecasts, competitive analysis and then instructing customers on which direction to take. People throw them around at cocktail parties.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T. Yet it is more alive than ever before. Cold calling.

Marketing 114
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Is it YOU or your great plan?

Berkonomics

The quest for a great management team is not a fluke, but rather a result of backward looks at the failure rate from past investments by those same angel investors and venture capitalists. Here’s a test: Several weeks ago, we published statistics of start-up and company failures. Of course, you could be the exception.

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4 Key Components Of Every New Business Financial Plan

Startup Professionals Musings

Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Check competitor numbers and industry average statistics to get you in the right range. Calculate investment amounts and timing.

Startup 116
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Which is more important: Management quality or a better plan?

Berkonomics

The quest for a great management team is not a fluke, but rather a result of backward looks at the failure rate from past investments by those same angel investors and venture capitalists. None of this is to say that an inexperienced entrepreneur cannot lead a great new business.

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4 Simple Steps Will Get Startup Financial Projections

Startup Professionals Musings

If you don’t have a destination, don’t waste your money trying to get there, and don’t expect anyone to support you along the way Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value.

Startup 147
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). One of these experts, David T. Yet it is more alive than ever before. Cold calling.

Customer 146