Berkonomics
JULY 17, 2025
Sometimes, companies do this by creating demand where none existed before, such as for Listerine in the early days with a campaign to eliminate halitosis, the dreaded bad breath that consumers had no name for and did not think of as a need before that most successful advertising campaign. Why buy NOW?
Both Sides of the Table
FEBRUARY 28, 2018
When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. I don’t use the word ‘spectacular’ lightly. companies that have to spend too heavily on customer acquisition).
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socalTECH
JUNE 13, 2012
Santa Monica-based Demand Media reported Wednesday that it is the only applicant for sixteen of the 26 new generic, Top Level Domain (gTLDs) it applied for from ICANN. The firm said it has competition for managing the.bar,cam,fishing,gay,green,map,mom,moto,rip, and.wow domains.
Both Sides of the Table
MARCH 11, 2011
They would launch quickly and test whether or not there is any demand. I brought up the fact that I find many larger companies abusing the patent system to slow down smaller competitors which is actually anti competitive. When he tells his stories from the 1990′s your realize that he was probably the original “lean startup.&#
Startup Professionals Musings
MARCH 4, 2022
He lived the philosophy that companies must be paranoid in order to survive, and continually disrupt their own markets to prevent overrun by competition. If you find yourself being surprised by new competitor offerings and customer demands, then perhaps you are not paying attention. Demand and reward speedy analysis and execution.
TechCrunch LA
APRIL 9, 2020
There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.
Startup Professionals Musings
OCTOBER 9, 2020
You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. You all have to deal today primarily with on-demand customers in an on-demand economy.
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