Your customers are telling you “Wiw Wiw Wiw!”

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of….

Custom 207

Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push – demand pull.

Demand 131

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.

Schlep & Fetch: Delivering Anything and Everything, On Demand

socalTECH

On-demand, delivery startup Schlep and Fetch (www.schlepandfetch.com) wants to be the place you contact first to get practically anything delivered for you, whether that's a food order or something you forgot to pick up from home. Bryson Strauss: We are an on-demand delivery service.

Demand 151

Postmates’ newest feature is like Uber POOL for food delivery

TechCrunch LA

Postmates is launching a new feature called Postmates Party that lets customers within the same neighborhood pool their orders. In return, these customers get the food delivered for free, eliminating a major pinch point for potential Postmates users. The feature illustrates how Postmates, one of the earlier entrants to the billion-dollar food delivery wars , is trying to remain competitive by appealing to price-sensitive customers.

Lime is building its first scooter ‘lifestyle brand store’ in LA

TechCrunch LA

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. Instead, it’s the fierce competition from hometown startups like local favorite Bird that Lime wants to overcome through brick-and-mortar marketing.

Can you overcome five risks and create wealth?

Berkonomics

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. And fifth: Competitive risk. .

Catch up to your market or be lost!

Berkonomics

Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Does Your Business Need a Dedicated Internet Connection?

Southern California Edison Blog

Once general tools used to manage daily operations, they’re now major sources of competitive advantage. Unlike a shared internet connection (what most residential customers and many businesses use), you’re the only organization using your network circuit.

How to battle the dragon AND avoid the encounter.

Berkonomics

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands.

Fuel50: Helping Employees Figure Out Their Career Path, With Anne Fulton

socalTECH

We got really serious after the success of that customer, who wanted to make this technology available for all of its employees across the globe. How is it your first customer was in Australia? It's business as usual in such a competitive market here, and thankfully we have an amazing team managing our infrastructure and security, so we've been able to fly through the due diligence on the product in that area.

Help 100

Is Your Wireless Infrastructure Provider Delivering?

Southern California Edison Blog

How should networks be configured and equipped to support the services businesses and consumers are demanding? At some point, it may be time to replace or supplement your current partner to ensure you’re delivering the quality and range of services your customers need.

Real Startups Never, Ever Discount Their Prices

InfoChachkie

However, habitual discounting at a startup is self-defeating, as it reinforces your customers'' proclivity to delay their purchases, patiently waiting for you to reduce your prices. Invite such prospective customers to join your Product Advisory Council.

How to Out Amazon, Amazon

Both Sides of the Table

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Ariel understood her customer?—?the

How many innovations are carefully planned?

Berkonomics

Most innovations come from responding to a customer’s needs, or finding a niche where products need improvement or extension. Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition.

Ideas 204

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

A recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative. When we launched GoToAssist, we offered our customers the option to brand the customer-facing webpages with their logo and brand colors.

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. How long does it take me to pay back my original customer acquisition costs?

Class 359

Who Should be on Your Startup Board?

Both Sides of the Table

This is the norm and unless you have a hugely competitive round it’s not worth fighting. This is not true in the majority of cases but rather when you have competition in your round and feel confident in using your leverage.

UCSB Tops Harvard & Wharton In Startup Wars

InfoChachkie

Unlike most university programs that are over architected and underfunded, the TMP evolved organically, based on the demands of its students and input from the local community. A version of this article previously appeared in Forbes. Want to be an entrepreneur? Don''t go to Wharton or Harvard.

Why You Should Make Your Competitors Your Frenemies

Both Sides of the Table

Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations.

OpenX Launches New Product

socalTECH

According to OpenX, the new product combines real-time-bidding (RTB) and ad network demand into a single auction system, which can help publishers maximize their advertising yield and increasing competition for their inventory. OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product.

OpenX 139

All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

While this reaction to such a valuation is understandable, to anybody who has seen the meteoric rise in consumer demand and actual revenue the valuation is much less surprising and may turn out to be quite conservative.

Lessons Big Companies Should Learn from Entrepreneurs

Jason Nazar

Add in public company demands, lawsuit targets, & millions of customers to continually satisfy, and you have to have great respect for those doing it well. A smaller set of stakeholders should be empowered to make bolder decisions held accountable by customers instead of surveys.

MakeSpace Raises an Additional $17.5 million and Unveils Strategy to Make Public Storage the Next Blockbuster Video

Both Sides of the Table

In just one year we captured 2% of all new customers in NYC who wanted to store household items other than furniture. First, customers in these new markets didn’t want to buy in “bins” and they demanded furniture.

What Would Happen if you Built the Reverse of Amazon? It Might Look Something Like This …

Both Sides of the Table

” This laughable customer experience is practically parodied in real life by the popular reality TV show, “ Storage Wars.” They did customer pickups, the drove vans to storage facilities, the deal with booking and customer support issues – everything.

7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Thus, you have negotiating leverage as long as a legitimate, competitive threat exists. “Learn from the mistakes of others.

Address the five risks to increase your valuation.

Berkonomics

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. This risk can be mitigated by finding a customer willing to purchase as soon as a proven model is completed, and willing to state this in writing. And fifth: Competitive risk.

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, and those a customer believes he does not want or need. Your marketing and sales effort must be focused entirely upon making your product solve an urgent customer need. What a powerful set of three questions.

Sales 188

How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

People who believe the former believe that you should see the market demand before too many people know you’re “in market.” As a VC I of course want you to come see only me because that means I have no competition and have time to properly get to know you.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

This is important because the customers they serve (the red line) demand a product that meets their complex requirements. In fact, the incumbent is usually very dismissive of this new competition as our the large buyers of the incumbent’s products.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). Smart investors think a lot about what we call “unit economics” or what is the economics of service one customers. We need to market to that customer to make them aware of our product or service. What are the customer’s alternatives?

SEO 237

Eight Startup Tips From Mark Zuckerberg

InfoChachkie

When enhancing your value proposition, ask the same question a newcomer would ask, "what is the best way for users to interact with the new features, irrespective of the existing customer experience?" Note: This is an installment in the Iconic Advice series.

Tips 274

Opening The Cloud: Marten Mickos, CEO of Eucalyptus Systems

InfoChachkie

Although Eucalyptus is still a relatively small company from a personnel standpoint, it already counts twenty one of the Fortune 100 as it customers. To the casual observer, it may appear that Eucalyptus and RightScale’s respective solutions are competitive.

Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. “Learn from the mistakes of others.