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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

Product 424
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107
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Food Rocket blasts off after securing funding, grocery delivery deal with Circle K parent

TechCrunch LA

At the time, the company raised $2 million, and Alexandrov said about the perceived competition, “The level of competition in this market in the U.S. On-demand grocery startup Food Rocket launches in the Bay Area, goes up against delivery giants. Are rivals snacking on Instacart’s core grocery delivery market?

Funding 246
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Startups Win $25,000 In CSULB Challenge

socalTECH

Two startups won a total of $25,000 in prizes last week at the Sunstone Innovations Challenge at CSULB, a startup pitch competition involving student teams from CSU Long Beach. According to Sunstone Management, four teams from the colleges of health and human services, business and engineering participated in the finals.

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Good Eggs raises $100M and plans to launch in Southern California

TechCrunch LA

So the team was busy enough trying to operate a new warehouse, meet increased demand for grocery delivery and keep workers safe in the process. And it sounds like he isn’t in a rush to launch in a bunch of new markets. That’s a meaningful increase in our addressable market.” Image Credits: Good Eggs.

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11 Small Business Grants and Loans to Apply For in 2024

Tech.Co

As inflation rates spiral and consumer demand takes a hit, business owners are forced to be more mindful of their bottom lines than ever. It's competitive though – last year 18,000 applicants competed for only 12 slots. There's no denying that 2024 is a challenging year to run a business.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379