Berkonomics

NOVEMBER 24, 2022

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? Quietly abandon a niche?

Resource 156

Resource Competition Examples Customer 156

TechCrunch LA

APRIL 26, 2022

At the time, the company raised $2 million, and Alexandrov said about the perceived competition, “The level of competition in this market in the U.S. On-demand grocery startup Food Rocket launches in the Bay Area, goes up against delivery giants. Are rivals snacking on Instacart’s core grocery delivery market?

Funding 246

Funding Demand Los Angeles Competition 246

TechEmpower

AUGUST 7, 2023

What does the role demand? Exploring new technologies? Increasing competitive advantage? Getting something to market and getting funding override any other concerns. Instead, given a startup project, they’ll default to building everything in-house, using technologies that they’re already familiar with. It might be.

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JANUARY 24, 2018

As a backdrop, he defines the evolution already in progress from current Gen Y customers to a more demanding and less tolerant state (Gen D) that will make them even quicker and more technologically able to demonize and destroy your business, if it won’t meet their norms of interaction, personalization, and purpose.

Demand 71

Demand Customer Custom Tips 71

Startup Professionals Musings

JULY 10, 2021

As a backdrop, he defines the evolution already in progress from current Gen Y customers to a more demanding and less tolerant state (Gen D) that will make them even quicker and more technologically able to demonize and destroy your business, if it won’t meet their norms of interaction, personalization, and purpose.

Customer 173

Customer Custom Social Media Outsource Development 173

Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. A related “red flag” in a business plan is a missing competitive analysis section, or a short paragraph that essentially says, “this product has no competition.” Yet most products can be made dramatically cheaper as technologies improve.

Ideas 145

Ideas Startup Tips Competition 145

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. I do believe that we are in structural change where technology will increasingly play a bigger role in all facets of life so the long run up for tech is promising through all of these cycles. Growth markets have a way of fooling us all.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Because the product plan is aimed internally, it can assume the reader has the relevant technology and jargon background. Technology, architecture, and feature descriptions.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

JULY 2, 2022

As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Then you walk the delicate balance between burn rates, revenue flows versus expenses, investment in marketing, and employees.

Entrepreneur 153

Entrepreneur Marketing Customer Custom 153

Startup Professionals Musings

JANUARY 24, 2018

As a backdrop, he defines the evolution already in progress from current Gen Y customers to a more demanding and less tolerant state (Gen D) that will make them even quicker and more technologically able to demonize and destroy your business, if it won’t meet their norms of interaction, personalization, and purpose.

Demand 56

Demand Customer Custom Tips 56

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Customer Custom Technical Review 113

TechCrunch LA

AUGUST 9, 2022

It’s also a massive market — and by Danna’s estimates, still with a lot of untapped business — with Boulevard quoting figures that forecast personal care and beauty sales passing $1.4 But for now, it’s a startup its investors believe is on solid footing in its home market. “As Focusing on the U.S.

Help 195

Help Startup UCLA Tool 195

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. In today’s fast paced market, trends and user needs evolve.

Design 105

Design Customer Custom Product 105

socalTECH

JANUARY 28, 2019

However, there is already the technology out therefrom San Luis Obispo-based Whitefox Defense (www.whitefoxdefense.com)  to both detect, and neutralize those drones. We spoke with founder and CEO Luke Fox to learn more about the company, and its technology. Explain how your technology works?

Startup 187

Startup Technical Review Technology Competition 187

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

Berkonomics

OCTOBER 13, 2016

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. Forgotten about selected vertical markets within the niche? One more thing, absolutely common to technology companies: generations of technology do not transition easily.

Resource 120

Resource Competition Examples Customer 120

Startup Professionals Musings

FEBRUARY 7, 2012

Too many entrepreneurs develop a new product without regard to market demand, then build an entire strategy based on creating a need, rather than acting on an existing market need. The best startups find a way to drive the market with their technology, rather than push their new technology-driven ‘solution’ on the marketplace.

Technology 91

Technology Funding Competition Entrepreneur 91

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. Give yourself the “So-what?”

Startup 103

Startup Marketing Social Media Technical Review 103

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Because the product plan is aimed internally, it can assume the reader has the relevant technology and jargon background. Technology, architecture, and feature descriptions.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Both Sides of the Table

MAY 20, 2020

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market. they just put up with the food delivery company fees. You lose the ability to up-sell and cross-sell products.

SaaS 242

SaaS Customer Custom Technical Review 242

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

Mentor 133

Mentor Startup Customer Custom 133

Tech Zulu Event

MAY 6, 2013

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. I moved in marketing for NextTag and I was part of the team that launched consumer lending products. After MySpace was acquired by Fox, I learned that there was a huge market for ad inventory. Proudest moment?

Marketing 96

Marketing Startup Incubator Advertising 96

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. In today’s fast paced market, trends and user needs evolve.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

JUNE 12, 2022

Existing technologies have been “commoditized” globally. Competitive advantages are rapidly vaporizing on these. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. New emerging manufacturing technologies (e.g.,

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126

Tech Zulu Event

MARCH 1, 2012

From the phone in your pocket to the television hanging on your wall, apps have penetrated technology and they aren’t going anywhere. Smart technology doesn’t work without clever software to make it useful. Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share?

Marketing 97

Marketing Startup Software Review Competition 97

Startup Professionals Musings

MAY 1, 2020

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Competition is not always a bad thing, and the real purpose is often to make the world a better place. Target a global market rather than a local from day one.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124

Startup Professionals Musings

DECEMBER 13, 2015

For example, you probably didn’t realize that both Facebook and YouTube started out intending to be dating sites, but implemented a Plan B when they found dating had become an over-saturated market. A new market opportunity emerges which you can’t ignore. Another disruptive technology trumps yours. Marty Zwilling.

Startup 58

Startup Demand Entrepreneur Competition 58

Startup Professionals Musings

DECEMBER 24, 2018

I’m convinced that you can learn more from failure than success, so it pays to take these as lessons to improve your success odds before you start: Creating a new technology doesn’t make a business. Despite the technology, the fears of pedestrians and government regulations strangled the business.

Startup 99

Startup Competition Examples Ideas 99