socalTECH

FEBRUARY 28, 2019

Los Angeles-based warehouse robot developer inVia Robotics said on Wednesday that it has named its first Chief Marketing Officer, Kristen Moore. Moore was most recently Chief Marketing Officer and Head of E-Commerce at LifeSeasons, and also had served at Demand Media, FedEx, AT&T, and Lucent Technologies.

Marketing 113

Marketing Commerce Demand Los Angeles 113

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

Tech.Co

SEPTEMBER 20, 2017

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. Fast Forward to the present day and look how far VOD has been driven by a vast number of separate technological wonders. Hollywood studios are jumping on the trend of the VOD market.

Hollywood 95

Hollywood Demand Marketing Netflix 95

TechEmpower

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

TechCrunch LA

NOVEMBER 7, 2019

Wrench , the Seattle-based on demand vehicle maintenance and repair service for consumers and fleets, has raised $20 million in its latest round of financing. RepairSmith , which operates a similar service out of Los Angeles and San Francisco, is backed by Daimler to provide much the same on-demand repair services.

Demand 100

Demand Services Los Angeles Mobile 100

TechCrunch LA

JANUARY 7, 2020

Real estate is a big business in the sprawling city of Los Angeles, and new technology tools to target the industry continue to attract investor attention. The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4

Los Angeles 168

Los Angeles Services Angel Marketing 168

socalTECH

OCTOBER 21, 2014

Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. The company said that Jolls will oversee marketing of its various brands, and also oversee corporate marketing, demand generation and communications.

Marketing 147

Marketing Research Demand Los Angeles 147

Startup Professionals Musings

JULY 9, 2022

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with some of the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Are you driving the technology, or is it driving you? Cloud Computing.

Technology 133

Technology Cloud Computing Social Media Networking 133

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

socalTECH

SEPTEMBER 12, 2018

Irvine-based CalAmp , which develops telematics hardware and software used to track the location of assets and vehicles in real time, has jumped into the electric scooter sharing market, saying today that it is applying its technology to support the launch of scooter sharing services with partner Premier Wireless Solutions (PWS).

Marketing 100

Marketing Demand Mobile Services 100

socalTECH

SEPTEMBER 15, 2016

Most of the insiders and hiring executives in Los Angeles know how hard it is to find technical talent in Los Angeles�but not all realize it's not because of lack of talent, but because of very high demand. because it's been such a hot job market. because it's been such a hot job market. Briefly tell us about your new service?

Los Angeles 100

Los Angeles Marketing Angel Technology 100

TechCrunch LA

MAY 3, 2022

Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Remember Mary J.

Tool 179

Tool Customer Custom Marketing 179

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

Marketing 100

Marketing OpenX Demand Sales 100

socalTECH

MAY 21, 2013

Two, Southern California markets-- San Diego and Irvine --are among the top ares for engineering job demand, according to a report today. listings monster technology engineering employment jobs irvine diego' READ MORE>>.

San Diego 217

San Diego Demand Southern California Report 217

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

socalTECH

MAY 3, 2018

On-demand, car wash startup Washe , which lets users connect with professional mobile car washers, said this week that it has raised $3.5M in a seed funding, to help it to "greatly expand" its operation sin Los Angeles, as well as expand into other new markets. READ MORE>>.

Demand 100

Demand Southern California Seed Funding Startup 100

socalTECH

JANUARY 12, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, said today in an S-1 filing that it expects its IPO to be between $14.00 Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. and $16.00

Demand 157

Demand Media Pricing eHow 157

socalTECH

OCTOBER 18, 2016

Santa Monica-based Heal , the on-demand doctor's house call startup, said this morningg that it has raised $26.9M Heal lets users request in-home, on demand visits from doctors, who the startup says can do anything a patient might require in a traditional doctor's visit. in a Series A funding.

Demand 100

Demand Santa Monica Funding Media 100

TechCrunch LA

JULY 29, 2020

Heal, Desai says, also works with the digital technologies to provide more remote and persistent patient monitoring, so that doctors can have a better sense of a patient’s health over time, rather than at an acute moment of care. “You want to talk to the doctor and get continuity of care,” said Desai.

Services 244

Services Invest Demand Los Angeles 244

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers. They help hiring managers raise the bar for every interview.

Marketing 123

Marketing Technical Review Customer Custom 123

TechEmpower

AUGUST 7, 2023

What does the role demand? Exploring new technologies? Getting something to market and getting funding override any other concerns. Instead, given a startup project, they’ll default to building everything in-house, using technologies that they’re already familiar with. What does it mean to be a CTO for a startup?

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

socalTECH

SEPTEMBER 1, 2015

Shift Technologies , the online marketplace for used cars which has major operations in Los Angeles, has raised $50M in new funding for the startup, the company said today. The funding was led by Goldman Sachs Investment Partners (GSIP), and also included Draper Fisher Jurvetson (DFJ) and Highland Capital Partners. READ MORE>>.

Technology 100

Technology Draper Los Angeles Demand 100

SoCal Tech Calendar

MAY 17, 2012

Wednesday, May 23, 2012 -- Amplify Roundtables presents: The Leading Edge Technology Series Join us and connect with technology professionals for an extraordinary evening in Galpins classic car museum! WHAT'S HOT AND WHY? See [link] (more)

Technology 113

Technology Demand Media Marketing 113

Both Sides of the Table

JUNE 9, 2013

Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors.

Marketing 361

Marketing Course Pricing Networking 361

Berkonomics

NOVEMBER 24, 2022

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? Quietly abandon a niche?

Resource 156

Resource Competition Examples Customer 156

socalTECH

MAY 18, 2010

Anyone looking for signs that the economy is turning around, might want to look at what appears to be happening in Southern California's technology jobs market. Tags: angeles employment jobs technology california southern. However, she confirms that potential employees are harder to find. Why the disconnect?

Southern California 246

Southern California Technical Review Playa Del Rey Technology 246

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Unilever buys Dollar Shave Club for reported $1B value. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

OCTOBER 25, 2010

Los Angeles-based Awareness Technologies , a provider of data loss prevention software, said today that it has inked a strategic marketing agreement with Ingram Micro , the technology distributor. The firm said it is working with Ingram's services division to market its On-Demand Insider Security products.

Technology 133

Technology Southern California Demand Web 133

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. I do believe that we are in structural change where technology will increasingly play a bigger role in all facets of life so the long run up for tech is promising through all of these cycles. Growth markets have a way of fooling us all.

Marketing 354

Marketing Case Study Metrics Sales 354

TechCrunch LA

APRIL 26, 2022

At the time, the company raised $2 million, and Alexandrov said about the perceived competition, “The level of competition in this market in the U.S. On-demand grocery startup Food Rocket launches in the Bay Area, goes up against delivery giants. “We Are rivals snacking on Instacart’s core grocery delivery market?

Funding 246

Funding Demand Los Angeles Competition 246

socalTECH

DECEMBER 13, 2010

Pasadena-based Evolution Robotics , the robotics technology firm out of Idealab, reports today that its first foray into the commercial market is seeing strong sales demand. The new retail product is a first for the firm, which previously was licensing its technology to others. READ MORE>>.

Demand 157

Demand Idealab Pasadena Report 157

TechCrunch LA

FEBRUARY 11, 2021

Shell’s plan to roll out 500,000 electric charging station in just four years is the latest sign of an EV charging infrastructure boom that has prompted investors to pour cash into the industry and inspired a few companies to become public companies in search of the capital needed to meet demand.

Company 363

Company Companies Acquisition Equity 363