SoCal Tech Calendar

MAY 2, 2019

The New Venture Fair (NVF) is a valuable part of Cal Lutheran's entrepreneur education experience, in which student teams share their innovative startup projects in a competitive environment. The students participating in the Fair have been working on their ideas for several months. See [link] (more)

Education 100

Education Ideas Competition Entrepreneur 100

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. People won’t flock to marketing materials.

Customer 93

Customer Custom Marketing Tips 93

Startup Professionals Musings

NOVEMBER 4, 2020

This point was illustrated well in the classic book, “ The Power of Positive Destruction: How to Turn a Business Idea Into a Revolution ,” by Seth Merrin. I like his approach to first making sure the idea has the potential for a unique selling proposition, by asking yourself a few key questions: Does the idea solve a painful problem?

Startup 166

Startup Education Ideas Customer 166

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

MAY 10, 2021

Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking. Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges.

Ideas 171

Ideas Patents Training Entrepreneur 171

Startup Professionals Musings

SEPTEMBER 17, 2023

I believe these principles, paraphrased here, should be adopted by every entrepreneur struggling to accomplish innovation in a startup in any market: Innovation can come from anywhere in the organization. No technical analysis has the power of real-time user and market feedback. Startup leadership and survival is all about execution.

Artificial Inteligence 114

Artificial Inteligence Google Startup Organization 114

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

FEBRUARY 26, 2012

Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking. Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges.

Ideas 109

Ideas Entrepreneur Patents Training 109

Startup Professionals Musings

JUNE 25, 2022

You shouldn’t be making this decision just because you are mad at your boss, or you would like to be rich, or someone else thinks you have a good idea. Right idea at the right time. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage?

Startup 115

Startup Resource Training Ideas 115

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. They are devastated when their business growth never starts or stalls, and they have no idea how to get it moving again.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. Your content must continue to deliver new ideas. Easy to digest.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

SEPTEMBER 9, 2023

The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. Others include the marketing awareness and education stage, online and in-store shopping stage, setup stage, support, and upgrade considerations.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. They are devastated when their business growth never starts or stalls, and they have no idea how to get it moving again.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

DECEMBER 27, 2020

I believe these principles, paraphrased here, should be adopted by every entrepreneur struggling to accomplish innovation in a startup in any market: Innovation can come from anywhere in the organization. No technical analysis has the power of real-time user and market feedback. Startup leadership and survival is all about execution.

Artificial Inteligence 165

Artificial Inteligence Google Startup Organization 165

Berkonomics

APRIL 8, 2021

Retail or end user web sites aren’t even noticed by potential users or customers without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment of going viral that makes all the difference between failure and success.) Marketing cost is not the best measure of success. Third: cost.

Sites 156

Sites Product Social Network Press 156

Both Sides of the Table

OCTOBER 22, 2015

But the bigger truth is the competition is important. We will have two well-funded companies educating the market on why this market opportunity for the $24 billion US storage market is ripe for disruption. years it was hard to get other investors to see this unsexy market as ripe for innovation.

Funding 150

Funding Competition Marketing Summary 150

Tech Zulu Event

MARCH 1, 2012

Do you need to wait until you have an idea that’s never been done before? Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? Do you need to take the time to learn coding or should you search out a firm to help bring your idea into reality?

Marketing 97

Marketing Startup Software Review Competition 97

Startup Professionals Musings

DECEMBER 23, 2020

The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. Others include the marketing awareness and education stage, online and in-store shopping stage, setup stage, support, and upgrade considerations.

Customer 150

Customer Custom Design Product 150

TechCrunch LA

OCTOBER 22, 2018

Educate them on the benefits, educate them on safety, and provide helmets.” ” That could counter the idea that scooters just get in the way and are an urban eye sore. He explains that scooter companies have thought about expansion too purely from the standpoint of acheiving market saturation.

Santa Monica 221

Santa Monica Startup Technical Review Education 221

Startup Professionals Musings

DECEMBER 13, 2021

In my role as mentor to many of you aspiring entrepreneurs, I often find you convinced that all you need to start is a unique innovation or idea , and now you are ready to jump in with both feet and enjoy the ride. Remember that being an entrepreneur is all about starting and running a business, after the initial invention.

Satisfaction 135

Satisfaction Entrepreneur Startup Mentor 135

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

AUGUST 23, 2021

Most aspiring entrepreneurs I know are just waiting for that unique idea to strike them that will kickstart their new venture, put them in control of their lifestyle, achieve financial independence, and maybe even change the world. You need complementary skills for marketing, financials, and operations.

Startup 159

Startup Satisfaction Entrepreneur Equity 159

Startup Professionals Musings

JANUARY 11, 2020

I’m not talking about just making incremental improvements in their products and processes, but more fundamental changes to the business model, such as the following: Announce a new market launch that fits your core competency. You didn’t wait until a new market was totally proven before entering. Remember when you were a startup?

Customer 143

Customer Custom Examples IBM 143

Both Sides of the Table

SEPTEMBER 15, 2014

When Fred Wilson funded Twitter I guarantee you it wasn’t obvious that it was a billion dollar idea. Many questioned whether it could survive under the fail whale, inevitable competition from Facebook, founder fighting, fights with 3rd-party developers let alone become a revolutionary business that could make money. Far from it.

Funding 362

Funding Technical Review Ideas Startup 362

Startup Professionals Musings

SEPTEMBER 18, 2019

You shouldn’t be making this decision just because you are mad at your boss, or you would like to be rich, or someone else thinks you have a good idea. Right idea at the right time. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage?

Startup 94

Startup Resource Training Ideas 94

Tech.Co

MAY 25, 2018

BlackTech Week was created in 2014, and in four short years, they’ve gained over 2700 participants, 150 speakers, and 3 pitch competitions. The Case Foundation invests in people and ideas that can change the world. Indiegogo has brought more than 800,000 ideas to fruition since 2008. BlackTech Week (Miami, FL).

Startup 140

Startup Technical Review Competition Software Review 140

InfoChachkie

JUNE 4, 2012

Attempt To License An Idea. Rationale: My idea is so mind-blowingly fantastic, I can sit back and collect licensing fees while someone else does all the work required to turn my idea into a successful business. Fallacy: Ideas are worthless, while skillful execution is priceless. Perform China Syndrome Market Analysis.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

socalTECH

NOVEMBER 18, 2014

I had worked along with some of these organization son the ground, who were employing people, providing microfinancing, education, and help. I saw that they were employing local people, providing them with a capacity to earn, but also that they needed a way to get to market. We were both in college when we came up with the idea.

Commerce 140

Commerce Help UCLA Organization 140

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. Your content must continue to deliver new ideas. Easy to digest.

Startup 103

Startup Content Newsletter Writing 103

Both Sides of the Table

MAY 27, 2016

I spend hours thinking about the products, competitors, market opportunities, recruiting and financing of these businesses. But I have a strong preference for: Non obvious ideas. I work with two companies that aim to change education but both are indirectly aiming to do so. I feel personally committed and engaged. Early stage.

Invest 254

Invest Writing Pricing Metrics 254

socalTECH

OCTOBER 25, 2012

Shipping is the biggest barrier to entry in this market. How did you come up with the idea of handling all the shipping details? I've really gotten an in-depth education about what women want when buying and selling online. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on.

Startup 236

Startup Education Acquisition Funding 236

Startup Professionals Musings

JANUARY 25, 2017

This point was illustrated well in a new book, “ The Power of Positive Destruction: How to Turn a Business Idea Into a Revolution ,” by Seth Merrin. I like his approach to first making sure the idea has the potential for a unique selling proposition, by asking yourself a few key questions: Does the idea solve a painful problem?

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

FEBRUARY 20, 2016

Great ideas will have no trouble getting funded. Big businesses fund internal ideas with the money and people they already have. Entrepreneurs who expect funding at the idea stage are usually disappointed. Entrepreneurs who expect funding at the idea stage are usually disappointed.

Startup 58

Startup Resource Entrepreneur Ideas 58

Tech Zulu Event

SEPTEMBER 23, 2013

The second annual USC Silicon Beach event, hosted by the four professional schools at USC, featured a pitch competition and a conference filled with informational panels and interviews. Startup Pitch Competition. In the end, 3 startups were awarded prize money for their spectacular business ideas.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Startup Professionals Musings

MARCH 1, 2015

You shouldn’t be making this decision just because you are mad at your boss, you would like to be rich, or someone else thinks it’s a good idea. Right idea at the right time. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage?

Startup 109

Startup Resource Training Ideas 109

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. They are devastated when their business growth never starts or stalls, and they have no idea how to get it moving again.

Product 95

Product Case Study Customer Custom 95