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How I Invest

Both Sides of the Table

During the Q&A I was asked about how I make investment decisions in early-stage businesses. I know that sounds trite but it’s the best way I can describe my early-stage investments. If I don’t do both then it’s highly unlikely I will invest. I answered in the same way I always do so I thought I’d just write it publicly. “I

Invest 254
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141
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Men’s personal care startup Huron raises $1M

TechCrunch LA

The startup has raised $1 million in seed funding from RXBAR founders Peter Rahal and Jared Smith, CXT Investments, and Lean Luxe founder M. Mullenax told me he became interested in this market after working as a finance and operations analyst at Bonobos, where he “fell in love with the [direct-to-consumer] model.”

Startup 217
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233
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6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

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6 Observations On Key Challenges Facing Every Startup

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

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How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Is there an educated marketplace waiting? Professional investors normally like to invest only in billion dollar opportunities, with double-digit growth rates.

Startup 96